Promote user marketing that is easily overlooked. 1. What is user marketing? Customer marketing, that is, user marketing before, carries out differentiated marketing around different user labels of the store, including members, fans and collections. Purchase, etc., to empower businesses to carry out refined operation of private users. The collection path is: marketing center-customer operation. Second, what aspects of user marketing include the following four aspects: membership management, membership points, fan operation, and interactive marketing. First, membership management: all new members must open a card to become members of the store, that is, the way to join is to open a card to join. Old users retain their membership and enjoy their rights and interests. Member management is also divided into four aspects: member level, member page decoration, member rights and interests, and member data (detailed operation corresponds to document link:). What we see above is the member level setting and member page decoration, so we can get a general understanding of the page and the location of operation. Next, let's see what the member rights and interests include. For example, member exclusive price, card opening courtesy, grade gift package and membership coupon are all used when we are doing old customer service marketing. Let me give you a brief look. Let's create a new member exclusive coupon setting page. The membership data includes: membership size, member contribution and channel analysis. After that, it will also generate the proportion of a member grade, such as the proportion of one-star members. People like this will see the data after doing it. Second, member points: the purpose of point configuration is to promote users' active basic gameplay. By configuring points acquisition and gameplay (recommended: points for coupons), users can be effectively promoted to buy again. Membership points can be divided into three aspects: store opening points, points activities and points data. (For details, please refer to the document link:) When opening the basic settings of store points, you must set a fixed date. When setting the expiration date, the multiple of points should not be set too high. We should take into account the actual customer unit price of the store, so as not to cause our own losses. Points activities: what I circled in red is actually a redemption activity, which is commonly used and relatively intuitive. Integral data: This place shares a case with you, which is based on the integral data of maternal and child stores. We can clearly see that the position of users' consumption of points has obviously increased, and at the same time, we can see the proportion of various points. Third, fan operation: The fan price operation function is a fan marketing weapon that integrates "sucking powder+realizing traffic"! It is recommended to put it on the store page, or remind users in many places such as customer service reply! Fan operation is divided into four aspects: fan data, fan stratification, fan exclusive, and fan gift package (1). This place is a fan data, and the growth and decline of fans can be seen intuitively. (2) Fan stratification: this place is based on the purchase demand of fans, and the purchasing power is used to circle different tag groups, so that the expression effect is that fans need to be subdivided and the delivery is accurate. (3) Fan exclusive: set the exclusive price of fans. Refine the operation of the fan base, improve the activity of fans and increase the value of users. Fourth, interactive marketing: interactive marketing is a two-way process, which requires buyers to do some actions. This is something that everyone usually comes into contact with. Interactive marketing contains a lot of content, such as courtesy in signing in, courtesy in collecting, and the basic form of evaluation and reward display. When we create a task, most of them will do it with Jingdou, 1 yuan = 100 Jingdou, which is mainly based on Jingdou tasks. There is no store coupon to replace Jingdou (most of them will use third-party software to promote it), such as super wireless. You can go to the Jingmai service market to find out. Take the sign-in courtesy as an example. 3. How to be a good user marketing 1 and a consumer who has shopped once in the store, then he will become an old customer of the store from a new customer. The conversion cost of upgrading an old customer is much lower than that of attracting a new customer. It will be very helpful to make good use of this resource and improve the repurchase rate of old customers. 2. Building a membership system can enrich the activities of store customers and increase the interactivity; 2. It can enhance the stickiness of users; at the same time, it can help the store to do marketing more accurately through careful division of users; 3. To attract new customers, for example, set a membership day for the store every month. As long as it is an old customer, you can get a bigger discount or gift when you buy a product. In this way, old customers may spontaneously spread to friends and relatives around them after enjoying the discount, bringing more new customers. And new customers are also willing to place an order, because this time, they can enjoy more discounts next month. 4, quality service Today's customers are very smart, they know when you want to squeeze a little more money out of their wallets, so you should focus on whether you can bring value to customers? Help your customers get what they really want and make them feel good, which will not only bring you more benefits, but also make them feel more satisfied in the long run. 5, quality service Today's customers are very smart, they know when you want to squeeze a little more money out of their wallets, so you should focus on whether you can bring value to customers? Help your customers get what they really want and make them feel good, which will not only bring you more benefits, but also make them feel more satisfied in the long run.