During the epidemic at the beginning of the year, President Siebel won the sympathy of capital by "selling badly", and Siebel was able to successfully integrate capital during the epidemic.

Then, there was news that the price of Xibei was rising, and it would rise a little. After all, the price was rising, and whether it was rising or not, the problem was that a steamed bread in Xibei bought 2 1 piece. You don't think it's a plate of gold and silver steamed bread, but you're not mistaken. It's just a steamed bread.

Then, these two days, Siebel's review of the wind overturned in an all-round way, which can be traced back to a Weibo sent by Vice President Siebel.

Chilulu laughed at us "poor people" for not being able to afford Siebel.

Actually, Siebel is a little wronged about this matter. After all, forwarding Weibo was in April last year, so it is really a headache for public relations. Siebel also responded at the first time that the vice president had left his post and did not represent the company's remarks.

So is the price of vegetables in Xibei expensive?

A steamed bread is 2 1 yuan, and a cold rice noodle is 49 yuan. You probably can't afford 5000 a month.

A large number of netizens have vomited on the Internet that the prices of some dishes in Xibei are "outrageous".

For example, this "old-fashioned noodle steamed bread" actually costs 2 1 yuan;

This "Siebel Big Flower Roll" is sold in 33 yuan;

A plate of "Italian lettuce with scallion oil" costs as much as 46 yuan;

Moreover, the prices of dishes in different stores in Xibei are also different. For example, in another store, the price of this lettuce is 49 yuan;

Some netizens said that a plate of cold rice noodles used to cost more than 30 pieces, but now the price has risen to 49 yuan dollars.

From the description of these dishes, the raw materials are not much "high".

For example, lettuce in 46 yuan, the raw material is lettuce; The main ingredients of cold noodles are gluten, shredded cucumber, diced celery and purple cabbage; The main ingredient of the big flower roll is flour; The main ingredients of choking steamed bread are flour, water and milk.

In order to verify the value of these dishes in Xibei, we specially ordered a lettuce, a steamed bread and a large flower roll.

The price increase of Xibei is so severe that it is inseparable from the capital market.

Jia Guolong, founder of Xibei, said that Xibei has decided to go public and is currently looking for the right time and capital.

Jia Guolong's statement is: Siebel is entering the cultivation period of listing, and the time and place of listing have not been completely decided. "We are constantly learning and exploring the way to go public, and we are also looking for suitable high-quality capital."

Jia Guolong once declared to the outside world: "Xibei will never go public."

Today, Jia Guolong pointed out that it was said before that Xibei was not listed, but through the epidemic, Xibei's own problems and cash flow problems were discovered, and the strength and power of capital were also recognized, so we should correctly understand capital.

"So I changed my mind. If there is the right time, we will choose capital investment in Siebel."

Jia Guolong said that the previous rumors about Siebel's planned listing were true. "This is the touch of the epidemic. We were prepared to make money. As a result, the epidemic came and everything stopped. I found that I had to face a salary of three months and 600 million yuan, and there was no cash.

This year, cooperation with capital is the theme of Siebel. Since the outbreak at the beginning of the year, Jia Guolong has repeatedly publicly stated that this sudden epidemic has made Siebel aware of its own lack of cash flow, and the epidemic has also changed Jia Guolong's attitude towards capital.

It is also from then on that news that Siebel will be listed frequently came out. No matter when Siebel landed in the capital market or not, it is certain that this year's sudden epidemic is changing the attitude of traditional catering enterprises towards the capital market.

Official website, Xibei Youmian Village, shows that as of July 16, 2020, it has 379 stores in 58 cities in 25 provinces. According to the information previously disclosed by Xibei, in 20 19, Xibei's revenue was about 5.5 billion yuan, its profit was about 380 million yuan, and * * * had 23,000 employees.

Siebel can't just rely on debt financing to delay the problem indefinitely, instead of fundamentally solving the problem, because debt financing always needs to be repaid and bears the pressure of interest.

Through the above analysis, we can clearly understand that capital market and equity financing are important channels and means for enterprises to resist risks, and they need to be laid out in advance, rather than making temporary decisions.

With the help of capital, listed catering enterprises with abundant cash flow will also allow enterprises to quickly enter a period of rapid expansion.

In addition to the doubling of market value, stores and revenues also ushered in rapid expansion and growth. Considering from the capital market, the expansion of Siebel just has no money.