1. To understand the knowledge of red wine, you must be an expert.

Red wine includes many varieties, which can be divided into red wine, white wine, rosé wine, rosé wine, champagne, etc. As a symbol of culture, red wine has always been respected by the upper class. Selling red wine is essentially selling red wine culture. As a wine agent, only by learning the culture of selling red wine can the profits of red wine continue to rise. Therefore, agents must not only understand the quality of red wine, but also the culture of red wine. A good wine manager must be someone who likes red wine culture and knows how to taste and appreciate red wine culture. Only when you have an understanding of red wine can you pass on the product to others.

2. Understand the market demand

Be aware of it.

Before you become an agent for red wine, you must first conduct market research

Currently, the domestic consumption of red wine is far less than that of white wine, and the key to the maturity of the market lies in the local consumer groups’ understanding of red wine culture and consumption. Perceptions and levels of recognition

. For example, in the north, people drink either white wine or beer, but they just don’t like red wine. Why? Because they don't like the culture of red wine and think it's too polite, unlike drinking white wine and beer where you can drink one cup at a time. Carefully observing the current domestic red wine market, cities with relatively mature consumption have an obvious characteristic - the main consumers in this city are not necessarily "aboriginals", but include consumer groups from all directions, but the most important It still depends on the actual local population situation, the structure of local consumer groups and the recognition of red wine culture.

3. Red wine sales channels.

The sales channels for red wine depend on price. Generally, the main sales channels for high-quality and relatively high-priced red wines are hotels, bars, nightclubs and some wine clubs

, while low- to mid-range red wines are suitable for sale in shopping malls and supermarkets

. If you are an agent, capital, ability, and connections are all indispensable. If it is to open a retail store, generally speaking, a successful wine hotel will choose to be in a high-end community, high-end office building, star hotel or commercial area

This does not mean the price of the red wine itself, but the price of the wine itself. People in such an environment are relatively easy to accept red wine culture.

In addition, group buying and unit benefits are also good sales channels. On important dates such as the end of the year or holidays, weddings, etc., there is a real demand for large-scale purchases at one time. Group purchasing can allow you to open up sales for a product. Chinese people are accustomed to giving gifts to relatives and friends on various festivals. These etiquettes are also borrowed by companies to win over employees and carry out public relations activities. The wine culture is also deeply rooted in the traditional concept of the Chinese people, and they will consume a large amount every time they entertain guests. of wine (beer consumes the most, liquor consumes the most, and red wine ranks third in both volume and value), seizing this opportunity is another way to expand sales channels.

4. Sales skills.

Focus on them. For example, if the red wine you sell is a mid-to-high-end product

, then the customers you are looking for are not some relatively large groups of people, but some A person of relatively high status. Different groups of people have different needs, such as women's beauty, health care for the elderly, men's physical fitness, etc. 1.

Find the right consumer target

: fashionable, high-income white-collar and gold-collar workers; 2. Find the right location: high-end communities, entertainment cities, Western restaurants, etc.; 3. Find the right time : Birthdays, parties and entertainment, holidays. 4. Find the right sales method: recruit salesmen for high immediate profits; 5. Find the right selling points: If you want others to accept your product, you must first understand the characteristics of your product. Wine is very complex. You must first understand the specific origin, winery, grape variety, and taste before choosing the right target for sales.

At present, domestic wine distribution channels are basically occupied by local brands such as Great Wall, Huaxia, Changyu, Dynasty and other brands

. In the context of such fierce competition, the only way to survive and develop when entering the market is to take a personalized route.

If you are interested in becoming a wine agent

, I suggest you have the opportunity to visit the wine clubs and wine stores in Shanghai, Beijing, Shenzhen or some open coastal cities. I believe they will be helpful to you. Be inspired.