Why does the price of the same bottle of wine range from 100 to 1000 or even tens of thousands of yuan?

Generally speaking, wine is divided into high-end wine and low-end wine, and those whose market price is above RMB in 200 yuan should be classified as high-end wine.

Below 200 yuan, most of them are low-end. But cheap wine is not necessarily bad! Low-end wine is characterized by no aging, obvious fruit aroma and not prominent oak flavor.

The price of wine is relatively random, so there may not be much difference between 50 yuan and 150 yuan. Therefore, 50 to 60 yuan of wine, there are also wines that satisfy you. /kloc-wines below 0/00 yuan are basically not stored in oak barrels, and the entrance is fruity. You can't expect too much aftertaste.

So what are the factors that affect the price of wine?

one

Wine producing area

Good wine is produced in good producing areas. For example, the overall price of red wine produced in Burgundy is higher than that in other producing areas. Grape varieties also determine the quality. Good wine grapes can make good wine, and the natural price is also high.

two

Wine grade

Old world wines are usually graded, such as AOC and VDP in France. Usually the price of high-grade wine is higher than that of low-grade wine. And the wine grading system in the new world is gradually improving.

three

Wine brand

The price of Zhuang Ming wine is generally more expensive, even if it is a sub-brand. Sub-brands like Lafite are also more expensive than similar wines from other famous wineries.

(Lafite Winery)

spend freely

Wine year

The year of wine refers to the year of grape picking, and whether wine is affected by the year varies from place to place. When it comes to vintage, good wine makes sense. Ordinary table wine basically has no distinction between good years and bad years, and the price is basically stable every year.

five

Aging potential

The aging ability of wine is extremely important to collectors. Generally speaking, old world red wine has more aging ability than new world red wine. Of course, you can't compare with American worship wine. But on the whole, this is the case, so red wine in the new world is relatively cheap.

Land (dry)

Supply market

When demand exceeds supply, prices rise; When supply exceeds demand, prices will fall. When the grape harvest is good, the price is better; The grape harvest is not good and the price is higher.

seven

The cost of brewing

In large-scale industrial production, wine is bottled immediately after fermentation in stainless steel barrels, which is of course the cheapest production method. However, the price of boutique handmade wineries will be higher, because there are costs in every link of brewing.

eight

marketing model

The marketing model determines the size of capital investment, the choice of grape varieties and cultivation methods, the level of brewing costs and the positioning of the target market. Is it high yield and low price, or low yield and high price? Do you sell directly or seek a dealer or agent?

The factors that affect the price of wine are those big and small competitions. After winning a medal in an international competition, a small winery is likely to change from a lack of interest to a hard-to-find bottle. It is lucky to get a high score by wine critics, just like you can safely raise your price if you win the first prize.