Introduction: With people's concern for health, people have begun to look for healthier food. This time the whole wheat bread appeared in people's vision, and the whole wheat bread famous net red bread brand, Tianyuanism but officially issued an apology, the brand in the end did what wrong?
A bread labeled low energyIt can be said that now there are a lot of people in the purchase of food will look at the ingredients in the food and the energy in the end how much, whole wheat bread itself is a kind of low-fat roughage food, so that its energy should be relatively low, which is the selling point of the whole wheat bread. Instead, Fieldism's whole wheat bread was found by the National Quality Inspection Department to be labeled low in energy, and 40% lower than the energy label on the package, which far exceeds the national requirements. In addition, carbohydrates, sodium content and protein in the content than on the packaging, so that Fieldism in its food on the existence of a large component of counterfeiting.
Two, causing doubtsI didn't expect that this pass of punishment of Tianyuanism is the first to affect the bandwagon anchor Viya as well as Dr. Clove, because both of these two have given Tianyuanism endorsement. In fact, Tianyuanism's products were able to live up before, but also because the quality of their products was recognized by consumers. However, later on, Fieldism went against their original intention, thus modifying the original recipe, which led to the bad information in the quality control of the bread.
Third, Fieldism apologizedAs the incident fermented, the founder of Fieldism also released his own apology video. According to the apology video, Tienism didn't want to cheat, but only because there were problems with the measurements and some of the products that were sent for inspection, which led to the differences in the nutritional content. And they did modify the recipe but didn't update it in time, so that's what caused the difference. Still, in response to Fieldism's apology, many consumers aren't buying it because they're paying for whole wheat bread and not getting the whole wheat bread they want.