The Development Course of Xiaobawang Company
199 1 June, 2008, Xiaobawang invested 400,000 yuan to broadcast the first advertisement on CCTV, namely, the prize-winning sales activity "Xiaobawang Competition", ranking first in the game console market.
During the period of 1993, Xiao successfully developed the first generation of small computer learning machine, and the new advertisement of Xiao Clapping Song was broadcast in CCTV prime time, and its creativity became a classic in the advertising industry.
1994, the bully launched the second generation computer learning machine, and hired Jackie Chan, an international martial arts superstar, to shoot advertisements. His advertising slogan "Find a child to be a bully" is well known.
From 65438 to 0994, Xiao and China Weiqi Association jointly founded the "China Weiqi War", and exclusively sponsored the "Wang Ba War" for three consecutive years, which promoted the professionalization of China Weiqi.
1994 10 The English word bully has passed the appraisal of the State Education Commission and created successful experience for computer-aided learning software. At the same time, in order to eliminate consumers' confusion in distinguishing authenticity when buying Xiaobawang products, the company spent 2 million yuan and adopted audio trademarks.
1In March, 1995, Xiaobawang and the National Computer Education and Research Center for Primary and Secondary Schools jointly developed and launched a cognitive code learning card.
From June 65438 to June 0995, Mr. Bai Lang, director of China Animation Society, designed and produced the cartoon image "Dolphin" for the company, in order to further improve the scientific interest of enterprise identification system and make "Little Overlord", a symbol brand of quality and credibility, more distinctive and more deeply rooted in people's hearts.
In June, 2003, in order to enhance the brand image, Xiaobawang hired Alyssa Chia, a movie star from Taiwan Province Province who played the heroine Zhao Min in "Eternal Dragon Slayer", as the image spokesperson of Xiaobawang series products, and put a lot of advertisements in CCTV and major powerful media to express the lofty sentiments of "relying on hands forever, and heaven remains our neighbourhood".
In June 2004, Zhongshan Xiaobawang Education Electronics Co., Ltd. was established. Zhongshan Xiaobawang Digital Audio Co., Ltd. was established. In June of the same year, Shenzhen Xiaobawang Electric Appliance Co., Ltd. was established. 165438+ 10, Zhongshan xiaobawang kitchen & bathroom electric appliance co., ltd was established.
In 2004, Xiaobawang Education Electronics Co., Ltd. cooperated with Zhongshan Alien Company, and Zhongshan Alien used its trademark.
In June, 2009, Sun Yat-sen's alien bought out the right to sell the TV computer products of American PlayPower Company in China, that is, the TV computer sold by Little Overlord.
In September 2009, the little bully TV computer A8 went offline.
On 20 10, the aliens in Zhongshan began to operate the plan of the return of the little overlord.
In 20 12, it was announced that Xiaobawang dual-core and quad-core mobile phones were released.
On May 20 19 10, the game hardware products released by Xiaobawang could not be put on the market for sale, which could not support the continuation of Xiaobawang's game console project. The project team of Little Overlord Game Machine has been dissolved, and the Shanghai Branch of Little Overlord, which is directly responsible for the project, has also been dismissed.
The main products of Xiaobawang Company
At present, Xiaobawang Company has four series of products:
Educational products: (point reading machine, point reading pen, synchronous student computer, tablet computer, electronic dictionary, repeater, TV learning machine, digital learning machine, game machine, game software, children's early education machine, children's educational toys, king of amplification, keyboard, mouse, etc. )
AV products: (LCD TV, network player, MP3, MP4, active speakers, digital speakers, Bluetooth speakers, audio and video audio, DVD players, DVD dance teaching machines, home theaters, digital cameras, headphones, GPS navigators, driving recorders, e-books, e-book bags, voice recorders, mobile phones, wearable products, etc. )
Kitchen appliances: (gas stoves, range hoods, disinfection cabinets, electric baking pan, induction cookers, electric ceramic stoves, electric pressure cookers, electric cookers, electric steamer, electric oven, electric kettle, juicer, soymilk machine, etc. )
Household appliances: (gas water heater, electric water heater, yuba, humidifier, air purifier, water purifier, electric fan, vacuum cleaner, hair dryer, electric mosquito swatter, electric balance car, baby carriage, mobile power supply, charger, battery, flashlight, lighting lamp, holiday decorative lamp, electric heater, water dispenser, power converter, etc. ).
Corporate Culture of Xiaobawang Company
Quality policy:
Excellent quality, thoughtful and satisfactory service, excellent technology and the pursuit of sustainable management.
Business objectives:
Based on educational electronic products, we will continue to develop personalized digital audio-visual products, improve the entertainment, information and life quality of young people, enhance the competitiveness of enterprises, build the brand image of industry leaders in the new era, and move forward to a large-scale integrated electronic enterprise group with diversified operations.
Business philosophy:
Innovative technology makes the future.
Enterprise spirit:
Dedication-down-to-earth, conscientious, meticulous and diligent.
Team-communication and trust, harmonious coexistence, unity and cooperation, Qi Xin forge ahead.
Struggle-participate in competition, face challenges directly, persevere and keep pace with the times.
Innovation-strengthen technological innovation and lead the market trend.