First of all, we recommend WeChat public platform: WeChat public platform, which is born for "enterprise marketing". Its content creation, maintenance and release are all based on PC terminals. To be a WeChat platform, it is a prerequisite for enterprises to establish a "large" WeChat public account. We can regard it as the "enterprise official website" in the WeChat era.
Build a micro-website: Implant the mobile phone website through the WeChat public platform. The micro-website column can be customized by customers, including articles such as baby health care knowledge, latest product offers, product photo albums, contact information, one-click navigation, one-click dialing, shortcut menus, etc.
Build a micro-mall: Through the micro-mall, enterprises can pay attention to people in WeChat official account and place orders online to buy goods in the store. Enterprises can view relevant order information in time in the management background, organize logistics and distribution, or process relevant order information to manage customer information efficiently.
Specific can do some preferential activities.
Coupon activity: Enterprises can publish the store's WeChat electronic coupons through the WeChat coupon function to improve the coverage of marketing activities.
Wechat Lottery, through various interactive lottery methods such as WeChat scratch cards and golden eggs, customers can participate in lottery activities at any time, participate in related WeChat lottery activities initiated by merchants, and use the information page of circle of friends lottery activities to enable more potential consumers to participate in marketing interactive links, so as to maximize the marketing effect of enterprises, and the number of winning places and award settings can be managed by merchants themselves.
Wechat membership card: Wechat membership card is an electronic membership card function provided for enterprise WeChat public platform. For people who are concerned about enterprise WeChat WeChat official account, enterprises can publish WeChat membership cards in batches, and people who are concerned can apply for electronic membership cards free of charge. Electronic membership cards can be bound with consumers' personal information, and with the exclusive functions of membership cards such as coupons, the function of secondary marketing of WeChat for store members can be realized. Membership cards can be set at different levels, and members can be upgraded to enjoy different price discounts in stores.