The first step to examine the directly managed stores: to examine the headquarters of the directly managed stores scale; whether the project feasibility is higher.
The second step to examine the franchise: examine the headquarters of the number of franchises and survival time; whether the project can be replicated strong.
The third step to examine the store site selection: telephone selection, guidance selection, third-party site selection, or on-site selection, site selection is the most critical factor in determining the success of the project, mature and scientific site selection will enhance the success rate of the project to join the entrepreneurs.
The fourth step to examine the headquarters of the training methods: mainly divided into centralized training, hands-on training, and training with the store three kinds of training, training in-depth level of the level of subsequent project management, so the quality of training to examine the project is very critical.
The fifth step to examine the operation of the supervisory approach: whether the headquarters of the SOP implementation standards, whether to develop a rigorous assessment system; the headquarters of the store inspection and assessment of the interests of the way to start whether the cooperation **** win.
The sixth step to examine the new research and development and product iteration capacity: the brand's vitality comes from the attractiveness of its products, whether the products can continue to meet the changing needs of customers. And new product development and product iteration ability is the source of brand vitality, is the core of the product can continue to attract consumers.
The six-step approach to joining is a holistic system, in which the first two steps are designed to prove the operability of the project, and the next four steps refer to how to prove that the brand has the ability to help the franchisee to long-term profitability, to help entrepreneurs to comprehensively examine the project, and to help entrepreneurs to find a suitable and reliable project.