SP is sales promotion, i.e., promotions, including discounts, coupons, trials, sample giveaways, etc.?

PR is Public relation. PR includes not only campaigns, but also crisis management, news dissemination, etc.?

PR focuses more on corporate image, while SP mainly refers to effective promotion.

SP is a promotional tool to stimulate consumers or intermediaries to buy a particular product quickly or in large quantities, including a variety of short-term promotional tools, is an important element of the promotional mix.

Expanded Information:

Many enterprises in China mix up the expenses of SP promotion in advertising, instead of distinguishing between advertising and SP in marketing management and managing them separately, just like foreign enterprises do. Management, this is a marketing awareness and conceptual differences. SP and advertising are two different promotional tools. SP and advertising are two different promotional tools. The characteristics, starting point, finance and policy of the two are different.

Advertising and public **** relations are used to establish and consolidate the brand image, while SP is used for short-term promotion, the effect requires immediate results.

The most important characteristic of SP is that it is a tactical marketing tool rather than a strategic one. It provides a short-term stimulus that leads to immediate purchasing behavior.

Organization's public **** relations activities is an organization's long-term social interaction, communication information, wide range of good relations, to establish their own good image of the process, which is manifested in the daily public **** relations activities and special public **** relations activities of two categories. Public **** relations is mainly from the point of view of public **** relations activities, the organization related to the nature of some necessary analysis.