How to enroll students in daycare classes? The following points are for consideration:

1. Attracting parents’ interest - online diversion

The best training institution in the “diversion” link is the well-known Daquan Academy Ersi, its "parent gang" is essentially a "big fish pond" that encloses land and attracts fans. Let’s take a look at how Xueersi Parent Helper does it. A long time before Xueersi opened a branch in each region, Parent Gang served as the "pioneer" to move in first, and relied on the platform to provide a series of Xueersi learning resources for free and share educational experience in order to "help parents, help The concept of "students, education" has attracted a large number of parent fans and built a reputation for the local branch of Xueersi.

Some people say that Xueersi uses the platform to attract more than 60 million parent users. It is precisely because of the huge "traffic" accumulation in the early stage that every time Xueersi opens a new campus in a region, parents will queue up to sign up.

Obviously, it is impossible for small and medium-sized institutions to completely copy the "fan-attracting" model of "Parent Gang", but they can create their own platform, that is, use micro-marketing tools to achieve rapid online fan circles. It is understood that many training institutions that are developing rapidly and have a large number of students have done this step very well.

2. Quickly establish relationships - use on-site events to close deals

On the basis of early traffic, use carefully planned activities to promote explosive orders. When the school has a certain "mass base", any festival node is an opportunity to plan activities. However, not every good event idea can bring the desired results. How to plan an event well? Training institutions need to pay attention to the following points:

1. Clarify the purpose of holding this event.

Generally, there are three purposes of activities: quickly converting "Yuchi" customers into orders, how to bring more new customers, and increasing brand awareness and exposure.

2. Choose how to hold this event.

Generally speaking, the forms of activities are nothing more than simple and crude discounts, prize activities, game activities, etc.

3. Determine the activity time and activity rules.

4. Determine existing resources and channels.

5. Confirmation of user participation.

6. End of event and review.

3. Course Coupons

Giving away course coupons is also a relatively common promotional method used by education and training institutions, because coupons can greatly Go up and stimulate users to consume and purchase courses. For example, after listening to an open class, you can receive a coupon to purchase the entire set of courses, a one-yuan coupon can be used to purchase a specific course, and after purchasing a course, you can get a coupon for other courses, etc., through different coupons to attract customers.

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