The colors of the logo are red, blue and white, which respectively symbolize the sauce flavor, mellow flavor and cellar bottom of Moutai. As a national traditional color, red symbolizes the pioneering spirit and enthusiasm of enterprises. At the same time, it also symbolizes the unique mellow flavor of Moutai, which is skillfully blended into five stars, which symbolizes the status of Maotai Distillery and Moutai as national wine and international honor.
Using the contrast of red and blue colors, an abstract eagle shape is formed, which symbolizes the enterprise spreading its wings and taking off like an eagle, and also metaphorically represents the English abbreviation "M" of Maotai Distillery.
2. Wuliangye
Wang Design, President of Wuliangye Group, 1992. In the emblem, the basic color of red Wuliangye symbolizes the prosperity of the group. The great circle outside symbolizes the earth and represents the world-famous honor of Wuliangye. The small circle inside and the capital letter "W" at the beginning of Wuliangye,
* * * together, it forms a good style of "Wuliangye is the heart of Wuliangye, United as one", supplemented by five soaring lines symbolizing five kinds of grains, showing a vibrant and enterprising modern corporate image.
2.yanjing beer
It consists of swallows, shields, ears of wheat and figures. Swallow means that Chun Yan spreads its wings and flies around the world. Swallow is an auspicious bird, a migratory bird suitable for the north and south climate, symbolizing auspiciousness and beauty, bringing people the breath of spring, vitality to work and good luck to life. Shield means casting a famous brand for science and technology management. A shield stands for indestructible.
It indicates that Yanjing Beer will be eclectic and eclectic, and become a world-famous brand. The ear of wheat means that the ear of gold is happy to enter thousands of families. Barley is the main raw material of beer, and the ear of wheat is the symbol of harvest and the result of hard work, which indicates that Yanjing Beer Group will meet its brilliant tomorrow step by step.
4. Gu Jing Winery
Bozhou traditional famous wine. Daqu Luzhou-flavor liquor, produced in Bozhou City, Anhui Province, is a specialty of Bozhou area. Known as "peony in wine", it is one of the eight famous wines in China. 1998, "Gujinggong" was recognized as "China well-known trademark".
The ancient trees and altars in well-known trademarks originated from the Jian 'an period of the Eastern Han Dynasty (AD 196), when Cao Cao dedicated his hometown "Jiu Yun Chun Liquor" (that is, Gu Jing Tribute Liquor) and its brewing method to Liu Xie, the Emperor of the Han Dynasty. Since then, "Jiuyun Spring Wine" (Gu Jing Tribute Wine) has become a tribute of past dynasties.
5. LU ZHOU LAO JIAO CO.,LTD Limited
Use the red and blue "Tai Chi" logo as the whole corporate image. However, the new standard will not be used as a specific product brand. It is mainly used to promote the corporate image of LU ZHOU LAO JIAO CO.,LTD Co., Ltd. The previous logo has a typical farming culture color, while the new logo embodies the concept of "Luzhou" and "National Pit" dual brand strategy with the red and blue "Taiji" style. The original "Luzhou" brand logo will only be used as the product logo of the enterprise.