The Honey Snow Ice City Blackout is a marketing campaign for a new product.

June 18, 2022, is the official start of the marketing of the Honey Snow Ice City, the official blog to "you guess why the Snow King has become black '' "days of high temperature" '''Snow King new Skin" these topics caused a large number of attention and discussion, we all know, has always been the image of the snow king is white, which suddenly became black, forming a great contrast, it is difficult not to let people notice, many people say that because of the headquarters of the honey snow ice city in zhengzhou, it is the temperature there is too high, the snow king was tanned, but the fact is not like this it, then we can only wait for the official to give an explanation.

When the topic fermented to a certain extent, their purpose has been achieved, they began to launch their new product "mulberry berry berry"''chi chi mulberry", and for the snow king why become black to give a A very cute explanation, said the picking of mulberry was tanned, and then, "snow king into charcoal king" ''black show thin" and other interactive terriers have also been detonated topic.

So far, the topic related to Honey Snow Ice City already has 750 million discussions and 530 million readings, so Honey Snow Ice City's this marketing can really be said to be very successful, offline, Honey Snow Ice City's new mulberry products are also very bestsellers, on the one hand, it is the heat brought online, on the other hand is the product itself is cost-effective, therefore It is still worth a try.