Fans.com has identified the market development space, based on its own positioning and user group characteristics, and relied on mature operating platforms and markets to launch an online shopping service - "Fans Mall". Fan Mall is a new shopping website that is different from traditional shopping websites, is fashionable, young and personalized, and exists to meet the needs of fans. The mall brings together celebrity endorsements and various limited-edition items, selling fan uniforms, items signed by celebrities, coupons and tickets for various concerts, celebrity meetings, and other peripheral products. For example, the ongoing rush for Bailed T-shirts signed by JJ Lin and the limited release of "Asaro" perfume endorsed by the BOBO group have been welcomed and loved by netizens, and the sales of related items have increased steadily. trend.