(1) neat display method.
The neat display method is a single product neatly stacked method. As long as the size of the shelf to determine the length, width and height of the number of rows of merchandise, the merchandise can be neatly arranged to complete. Neatly arranged method highlights the amount of goods, thus giving customers a stimulating impression, so neatly displayed goods are companies want to sell a lot of goods to customers, high discount rate of goods or seasonal needs of customers to buy a large amount of goods, high frequency of purchase, such as cool drinks in summer, and so on. Neatly displayed shelves can generally be configured in the central display shelves at the end, that is, by the supermarket inside the central display shelves at one end, but pay attention to the height of the appropriate, easy for customers to take. For large supermarkets and warehousing malls, generally in the central display shelves at both ends of a large number of promotional merchandise neatly displayed.
(2) random display method.
Random display method is the random stacking of goods. Unlike the neat display method, the display method as long as the determined shelves easily stacked on the goods can be. Random display method accounted for the display operation time is very small, this method is mainly display special goods, its performance is to give customers a kind of special goods is the impression of cheap goods. Random display method using the display of appliances, generally a round or quadrangular mesh basket (there are also wheels underneath), in addition to a special sale with the sign. Random display of mesh basket configuration location basically the same as neat display, but can also be configured in the middle of the display shelf in the aisle, can also be configured according to the need to attract customers in its place, the purpose is to drive the sales of these local display of goods.
(3) disk display method.
Tray display method that the non-transparent packaging of goods (such as a full case of drinks, beer, spices, etc.) of the box of the upper part of the excision (available diagonal cuts), the bottom of the box said to be cut down as a merchandise display tray to show the promotional effect of the packaging of goods. Tray display is actually a neat display of changes in the display method. It is also the performance of the amount of sense of goods, and neat display is different, tray display is not the goods from the carton out of a neatly stacked one by one, or even the whole box of the whole box stacked up. This can speed up the speed of the display of goods, but also to a certain extent, prompting customers to buy the whole box, so some disk display, only in the upper layer of the disk display, and the following is not open the box to display the whole box up. The location of the plate display can be consistent with the neat display rack, can also be displayed in the import and export of the special display area.
(4) both random display method.
This is a combination of neat display and random display of two display methods used at the same time the display method, its function also reflects the advantages of the following two methods at the same time, but part of the configuration of the random display should be consistent with the location of the neat display, but not like a random display is sometimes also configured in the aisle in the center of the display shelf, or other places.
(5) end display method.
The quality of the end of the display, is related to the image of a successful chain of stores is a major aspect. The so-called end refers to the two sides of the double-sided central display shelf, in the supermarket, the two ends of the central display shelf is the customer through the flow of the largest, the highest frequency of round-trip place, from the perspective that the customer can be three aspects of the merchandise displayed in this position. Therefore, the end of the display is excellent gold position, is the most important place in the store to attract the attention of customers. At the same time, the end shelf can also play the role of baton, attract and guide the customer according to the store design arrangements keep moving forward. Guide, prompt, appeal can be said to be its main function, so the end is generally used to display specials, or to recommend to the customer's new goods, as well as high profit goods. It can be seen that the diversity of end display goods, we must make us change the special display is to display the concept of specials. This requires the configuration of the end of the display shelf goods, part of the special price can be a big drop, another part can be high profit goods or new goods.
The end display method can be a large number of single commodity display, can also be a combination of several commodities display. Because the end of the central display is very noticeable main place, so if several kinds of goods combined display is able to draw more customer attention to more goods. In the United States has conducted a survey, the survey data show that a single product display to a combination of composite product display, sales will have a great increase. Although the increase in sales will vary according to the different goods, but sales in any case there will be a considerable increase. This survey information shows that it is possible to combine the same goods in different central display shelves, that is to say, the same goods can be repeated in different shelves, but this repeated display must be to combine the goods related to the display together. At present, many domestic supermarkets use the central display shelf has a lot of semi-circular end, which is equivalent to a waste of prime display space. Play the end of the commodity display advantages, you can remove this half of the round type of end, put on a single shelf, you can display the end of the end. In some supermarkets and convenience stores in the display shelf is no end, which is often due to its area and shelf conditions caused by the limitations. However, from the principle of sales, we emphasize that we would rather sacrifice the length of the central display shelves, but also for the end of the display to get out of a certain amount of space to sell.
(6) island display method.
In the supermarket at the entrance, the center or the bottom of the central display is not set up, but the configuration of the special display with the booth, so that the display method is called island display method. If the end of the display so that customers can watch from three sides, then the island display can be viewed from four directions, which means that the effect of the island display in the supermarket is also quite good. Appliances for island displays generally include freezers, platforms or large shelves and mesh baskets. It should be noted that the island display appliances should not be too high, such as too high, it will affect the entire supermarket store vision, but also affect the customer from four directions on the island display of goods perspective. In order to enable customers to surround the island display table (shelves, cabinets, baskets) to buy goods, should be given to the island display to a larger space.
Relative to the large space required for island display, in the middle of the aisle in the space is not big can also be random, movable island display. This type of island display is equipped with input tables, bulk baskets on wheels, and so on. These movable shelves can be freely moved around the store and adjusted according to the needs, so they can be easily and conveniently placed anywhere in the aisles, as long as they are needed. Although the amount of products displayed on this type of island is limited, it can be widely utilized to promote sales. The use of movable shelves for the random type of island display its promotional effect is quite obvious, especially in the store does not compete with the goods, the effect is significant, it will drive the overall sales of supermarkets on the field, even if the withdrawal of the activities of the shelves, the effect of its promotional effect there will be a lag effect.
(7) narrow slit display method.
In the center of the display shelf to remove several layers of partitions, leaving only the bottom of the partition to form a narrow space for special display, which is called the narrow-seam display. Narrow slit display of goods can only be 1 or 2 single items of goods, it is to show the amount of sense of goods, display volume is usually 4 to 5 times. Narrow slit display can break the monotony of the central display rack positioning display, in order to attract the attention of customers. Narrow slit display of goods is best to be introduced to customers of new products or high profitability of the goods, which can play a better promotional effect. Narrow slit display can make the supermarket store display is active, but should not appear in the whole store too many narrow slit display, in this case, recommended to the customer's new goods and high profit goods is too much, but will affect the sales of such goods.
(8) highlight the display method.
Highlighting the display method is to put the goods in baskets, cars, boxes, storage baskets or protruding extension board (the bottom of the shelf can be free to pump the partition), displayed next to the relevant goods for sale. Its main purpose is to break the monotony, induce and solicit customers. The location of the prominent display is generally in front of the central display shelf, the special display will be placed prominently.
(9) hanging display method.
No three-dimensional flat or elongated type of goods hanging in the fixed or can be rotated with hooks on the display shelf, it is called hanging display. Hanging display can make these non-dimensional sense of the goods to produce a good three-dimensional effect, and can add other special display methods do not have the change. At present, the factory produces many commodities are used in hanging display perforated packaging, such as candy, razors, pencils, toys, small hardware tools, headdresses, socks, batteries and so on.
(10) irregular sales display method.
In the modern supermarket, the central display shelves can be neatly configured so that the goods can be displayed in good order. But this is a neat configuration and orderly and display, often reminiscent of military-style neatly arranged, over time this configuration and display will make the customer monotonous sense of boredom. Therefore, in order to break this monotonous sense of boredom, supermarkets should be able to use each shelf can be freely adjustable display shelves, through the central display shelves shelves spacing flexibility to adjust the changes, so that the subchannel of each central display shelves shelves to form a staggered arrangement, and in fact, the goods displayed on the various shelves did not change. However, there is a sense of freshness for customers, they tend to create an illusion that the central display shelves within the goods and new changes, thus attracting customers to walk into the vice channel to buy goods.