1. Are you mentally prepared for catering?
Because catering is not easy, you can trust your friends and join in, but the problem is how to run the restaurant. Do you just contribute the money and let your friends take care of it (you don’t participate), or are you also directly involved in running the store? This is very important. Many people choose to do business with relatives and friends and end up becoming enemies. Therefore, you must be mentally prepared before joining the company, discuss it with your friends, and it is best to have a contract beforehand.
2. Evaluate and plan this store
Evaluate and determine what your advantages are on the platform? What are the disadvantages? What's the gross profit point? How long is the payback period? What is the operating cost ratio? We need to do some on-the-spot investigation to find out more.
After you fully understand it, I suggest you call the platform’s business manager over and have an in-depth discussion with him. After all, they are insiders and can reveal a lot of competitor information and plans to you. You can then use this information to develop a response plan.
3. Refine the content
Taking out is a business that emphasizes service, and a lot of articles can be written. For example: What kind of packing box should I use to have good thermal insulation effect? What if customers don’t have a place to wash their hands before opening a package? What should I do if soup splashes on me while eating? What should I do if I need tissues? What should I do if I don’t have a cup to drink water from? What should I do if I want to watch a TV show while eating? Where do you touch the garbage after eating? Wait, these are all things to make a fuss about.
4. We must pay attention to the interaction with consumers.
For example, even if you reply to comments on the platform, when replying, do not just say: Thank you for your attention and other stereotyped words. You must understand that most of the people who order takeout are young people born in the 90s. They like to make jokes. When you encounter negative reviews and complaints, don't argue with customers, because this is useless and can easily arouse others' resentment. So, be generous, call the person back, apologize, and give them something free.
5. Brands and food products must be continuously upgraded
Many people lose their original motivation after seeing the benefits, and everything will be settled. But this move allowed the opponent to find a loophole. Therefore, we must upgrade our brand image to make our brand more relevant to the preferences of today’s young people. In addition, in addition to signature dishes, other categories should be changed immediately to satisfy customers' curiosity.
In work areas where businesses are concentrated, it is a good business for those who specialize in takeout, and it is also stable in the northern suburbs. Professional group meal companies in big cities specialize in takeout, and the market is huge. Catering is an industry with a low threshold. Takeaways are all home-cooked meals. It is recommended to create an independent category. As long as the food is delicious and the location is good, everything will be fine!