The Economics of Milk and Coke Author: (US) Robert H Frank Robert Frank.

Book introduction:

The book contains all kinds of strange examples, allowing students to write short essays, ask questions in life, and answer them from an economics perspective. Its basic principles are simple. And practical.

Introduction:

The author of this book, Professor Robert Frank, is a professor at Cornell University School of Management. He likes to assign "natural history and economics homework" to students in his class, asking students to write short essays, ask questions in life, and answer them from an economics perspective. After several years of accumulation, these issues were collected into a volume, which became the blueprint for this book.

In an interview, when Professor Frank was asked why he was so fond of "natural economics", he replied: "You only need to master five or six basic economic concepts. All related problems will be easily solved.

Just like the theory of biological evolution, as long as you understand it, all species, organizations, and structures will become simpler, which will also make you more knowledgeable about this subject. Interest."

"Milk and Coke Economics" began to be serialized in Wenzhou Metropolis Daily on August 28, 2012. ?

Summary of content:

By understanding these principles based on specific examples, anyone can master them effortlessly. He extracts more than 100 examples from daily life experience, teaches you to look at life and work from an economic perspective, and skillfully apply economic principles in different environments. At the same time, you can experience the wonderful experience of being an "economist". at.