Jay Chou will participate in a variety show called "Travel Notes", which will be broadcast in the first quarter of 2020, every Saturday at 22:00.

"Traveler" is an outdoor travel magic reality show launched by Zhejiang Satellite TV. It is directed by Jay Chou himself and will be broadcast on Zhejiang Satellite TV at 22:00 every Saturday in the first quarter of 2020. In the show, Jay Chou and his friends will travel around the world to demonstrate the mysteries of magic, traveling to major overseas cities. A journey around the world with no design, no script, and no rules is about to begin.

Previously, after the official announcement of the variety show "Travel Notes" directed by Jay Chou himself, Zhejiang Satellite TV will be scheduled for the first quarter of 2020, the topic #Jay Chou Variety Show Scheduled # quickly became a hot search on Weibo, with Fang Wenshan and Andy Lau , Mayday, Jam Hsiao, JJ Lin, Nicholas Tse, etc., the star-studded guest lineup of "Jay Chou's Moments" made the audience exclaim "absolutely amazing". Each episode must be searched and booked. ?

Judging from the program planning and introduction, this "domestic first travel magic variety show" that is completely centered on Jay Chou is similar to the earlier "Twelve Tao Feng Wei" and "Hello, I am "Lu Han" and "Huang Xiaochu's Spring, Summer, Autumn and Winter" are all "privately customized" variety shows that use celebrity guests as the core to design the program content and process. Before the release of "Traveler", Huang Zitao's customized variety show "Before Everything Disappears" also sparked a heated discussion not long ago. From the slowdown in the growth of the consumer Internet to the rise of the industrial Internet, China's Internet industry is entering a new cycle, and traffic has become a new growth point for the development of Internet companies. This is the fundamental reason why major platforms are targeting short videos, and it is also the reason why celebrities have customized micro variety shows The main reason for the surge in 2018. Compared with other types of variety shows, the production of celebrity-customized micro-variety shows is relatively less time-consuming and highly maneuverable. It is easy to keep the profit and risk within a controllable range, and the celebrity halo has an extremely significant drainage effect. After Ouyang Nana's VLOG was launched on Toutiao and Xigua Video, the first episode was viewed more than 10 million times. During the broadcast, the topic "Ouyang Nana vlog" was on Weibo's hot search list many times.