With the accelerating pace of people's life, people's diet life has been deeply branded with the times. Because instant noodles provide great convenience for everyone, they have become an indispensable food component in many people's lives. When it comes to instant noodles, many people immediately think of Master Kong, a brand in Taiwan Province. Master Kong instant noodles are almost a household name in China. "Master Kong" created a lovely cartoon character pattern, and built the "Master Kong" food kingdom in China market with the image of a healthy and delicious food expert. College students are important consumers of instant noodles. Through the comprehensive investigation and analysis of the product market, a set of marketing strategies are made with the main purpose of improving the market share of Master Kong instant noodles in Zhongyuan Institute of Technology.

1. Market analysis

Analysis of sales environment

College students are important consumers of instant noodles. As far as our school is concerned, the school implements closed management from Monday to Friday, and the scope of students' activities is basically on campus. Our canteen has a single condition and concentrated eating time. Students will naturally choose affordable and convenient instant noodles when they are tired of the never-changing taste of food in the canteen and the troubles of crowding the canteen to grab meals.

2. Self-analysis and sales comparison

Master Kong's instant noodles are of excellent quality, and the soup is fragrant. Bowled noodles and bagged noodles are all available. More importantly, it has a name of Master Kong. Wei Jiaoshou, chairman of Dingxin International Group, once said: "Many people think that the boss of Master Kong is surnamed Kang, but it is not. Kang' means that we should provide healthy and nutritious food for consumers. Master has the impression of kindness, responsibility and professional achievement among Chinese, and the name has affinity. Using the brand' Master Kong' reflects our sense of responsibility. "

Master Kong is the largest brand of instant noodles in China. According to our market survey in the south campus of Zhongyuan University of Technology, many people prefer Master Kong when buying instant noodles. The reasons for buying instant noodles are the brand effect and the delicious taste. The national market survey outside the campus in the near future is such data: champion: Master Kong's comprehensive market share remains above 34%. Runner-up: Unification. Third place: Hualong. Fourth place: Nissin. Fifth place: Nong Xin. Sixth place: Fumando. Seventh place: Huafeng. Eighth place: Jin Mailang. Ninth place: Haojin Road. Tenth place: doll.

3. consumer analysis

students are generally inseparable from instant noodles, and under what circumstances do students generally choose instant noodles?

lazy. Many students are too busy studying, too lazy to eat, or when they see too many people eating in the cafeteria at the end of class, they will choose to eat instant noodles.

poor. Students themselves belong to consumer groups, so eating instant noodles saves money.

people who use computers all day. A large number of students like playing games or learning computer software. These people are reluctant to leave the computer, and often choose instant noodles as a fast-food diet.

a single shadow. People who don't like going to the canteen alone will choose instant noodles.