Great classic copy is always concise and powerful, with a message that is direct and accurate. Although I don't watch TV anymore, and I watch programs online with a membership to remove the ads, I still have a few classic ad copy in mind that I won't forget after many years.

Maxwell's 'Drops are rich and creamy' is, I think, Maxwell's most classic advertising slogan. The word 'drip' gives people the mood of association, as if the hot coffee is poured out from the coffee pot, and the word 'aroma' gives people sense of smell and taste on the wonderful association, and the word 'not yet finished ' is suggesting that the consumer is satisfied after drinking the coffee but still wants a refill.

This 8-word ad copy is simple and easy to understand, yet y expresses the mellow and fragrant on Mai's coffee taste and gives the meaning of coffee representative sex, which can enhance consumers' trust in the product, cause ****tone, and stimulate consumers' desire to buy.

only dissolve in the mouth, not in the hand . This is the world-famous advertising guru Rosser Reeves only spent less than 10 minutes to give the inspiration, once in 2004 was named the first U.S. advertising slogan. The slogan interestingly expresses the impatience of a chocolate bean to just melt in your mouth, and if you don't eat it quickly, it's going to melt in your hand, and that's not good, so hurry up and eat it!

This is an advertising classic. When this advertisement was broadcast, it immediately became famous in the United States, and became a household name in the United States, and has been handed down to this day. It reflects the unique sugar-coated packaging of M&M's chocolate beans, and again suggests that M&M chocolates are so good that we don't want the beans to stay in our hands for too long.

Dove Chocolate's line 'Milk flavor, silk-like feeling' is a very early advertising slogan used by Dove, and not necessarily known by anyone now. It's a classic because it gives consumers a rich silky feeling like milk and silk.

The use of silk to describe the delicate and smooth feeling of chocolate is imaginative; it makes full use of this simile to bring out the characteristics of chocolate to the fullest.

Summary

These classic advertising copywriting beans have extraordinary creativity and fun, expressed in a very imaginative, very vivid, and most importantly, the ad slogan and the product to the consumer feeling of unity, which makes the copywriting long-lasting, unforgettable.