What’s the saying about late-night soy milk? Late-night wine is not as good as early-morning soy milk? It became popular. At that time, many places opened such online celebrity stores. It was very popular in the market for a time. Why is late-night soy milk so popular? But after the heat passed, it did not stand firm. People found that late-night soy milk was being sold at every store. What was the reason?

The popularity of late-night soy milk is inseparable from online marketing. Multiple online platforms are promoting late-night soy milk, making late-night soy milk an Internet celebrity store and Internet celebrity brand, which naturally attracts more young people to consume, thus It creates an image of soy milk being very popular late at night. In addition, the reason why late-night soy milk is popular is also related to people's health preservation and attention to health. After all, drinking in the middle of the night is harmful to the body, but drinking soy milk does not worry about harming the body. This is one of the reasons why it was so popular in the first place.

It is true that one store of late-night soy milk is being replaced by another. After late-night soy milk becomes popular, there will be problems of copycats and copies. After all, it is easy to imitate such stores and there is no difficulty. The market competition is fierce, and the popularity of the Internet is limited, so many late-night soy milks have operational difficulties and close down after being open for a period of time.

The closure of some late-night soy milk stores is also related to its high price. An ordinary bowl of soy milk may be several times more expensive than a breakfast store. A bowl of late-night soy milk costs more than ten yuan or even twenty yuan. It is so expensive that people will stop consuming it after trying it once or twice. It has no regular repeat customers and will naturally close down.