Hangzhou’s food has always been one of the important signs attracting tourists and food lovers. However, in recent years, the development of Hangzhou's cuisine seems to be in trouble. Citizens and tourists have begun to complain that Hangzhou restaurants are old-fashioned, have monotonous menus, and lack characteristics.

For this problem, the Hangzhou Municipal Government decided to offer a reward of 1 million, hoping to get some brilliant ideas to solve this problem. This article will discuss how to introduce more Hangzhou cuisine with local characteristics from the following aspects:

1. Study consumer demand

In order to introduce more Hangzhou cuisine with local characteristics, This starts with a deep understanding of consumer needs and preferences. Therefore, a market survey can be conducted to understand consumers’ expectations and needs for Hangzhou food.

Through market research, we can learn:

1. What kind of cuisine do consumers like?

2. What factors do consumers pay more attention to?

3. What problems exist in the catering industry?

4. What do consumers think of traditional Hangzhou food?

5. How to create new cuisine with local characteristics?

6. ...

2. Establish standards

When we understand the needs of consumers, we can start to formulate standards for Hangbang cuisine. . This standard can help restaurants better introduce local specialties, while also improving the overall taste quality and service level.

When formulating Hangzhou cuisine standards, you can refer to the following aspects:

1. Learn traditional cooking techniques

2. Describe the flavor and characteristics of Hangzhou

3. Consider consumer needs and explore new types of food

4. Ensure the quality of raw materials and meet safety standards

5. Evaluate the taste and satisfaction of food

6. Expand the Hangzhou food market and promote the development of tourism

7. ...

3. Innovate Hangzhou food

Due to the traditional Hangzhou food Bang Cai may be too boring or too greasy in the eyes of some consumers, so innovation is indispensable. We need to explore some new types of food to attract young people or foreign tourists.

Some innovative ideas are as follows:

1. Hangzhou’s local snack - egg-filled pancakes: a well-loved and highly respected snack, find a delicious one at grandma’s house or Nanxing Garden.

2. Hangzhou Tianxiang Black Tea: Tianxiang black tea has a light osmanthus fragrance, mild tea flavor and unique color, and is very popular.

3. Hangzhou Oil Gluten: Made from wheat flour, corn flour, rapeseed oil, etc., it has a crispy outside and soft inside, with a crispy texture.

4. Hangzhou glutinous rice dumplings: Available in various flavors such as lychee leaves, osmanthus, walnut kernels, etc., they are an indispensable delicacy during the Spring Festival.

5. ...

4. Promotion

When we launch new delicacies with local characteristics, we need to actively promote them on the Internet and in the media Promote publicity. You can invite some celebrities or food critics to taste and evaluate these new delicacies, and post their evaluations on social media.

In addition, you can also consider taking the following measures when promoting:

1. Add concept introduction and promotion to offline displays

2. Online publicity to attract more Pay more attention

3. Cooperate with other restaurants or travel companies to organize related activities

4. Name or sponsor large-scale cultural or artistic events

5. Create fun And intriguing food robots or exhibitions, etc.

In short, launching local Hangzhou food requires the steps of market research, standard setting, innovation and promotion. At the same time, it requires the support and cooperation of all parties. Only through cooperation can success be achieved.