Next year will be out of the ivory tower, due to the impact of the economic crisis has been their own hobby for the catering industry intends to open a cake store after graduation, the cake store has a great prospect for the development of the people's lives today, the high level of consumption, the pursuit of quality of life is also high, the cake store has a great development prospects, people's lives today, high consumption level, the pursuit of quality of life is also high. The pursuit of quality of life is also high, comprehensive cake store has become a major trend in urban consumption.

Second, the cake store profile

1. This store belongs to the catering services industry, the name is "Maggie's Afternoon Tea", is a wholly owned enterprise. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts.

2. The store intends to open in the community trade street, the inaugural period is a mid-range cake store, the future intends to gradually develop into a cake chain stores like Andrewson, Chaoyang Square, like.

3. The store needs start-up capital of 95,000 yuan.

Third, the business objectives

1. Because of the location in the Trade Street, the source of customers is relatively rich, but there are many competitors, especially the store just opened, want to open the market, it is necessary to work on the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to gain a firm foothold in Trade Street and recover the capital in 1 year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a world, and become a famous brand in the cake market.

Four, market analysis

1. Customer source: the store's target customers are: shopping and entertainment to the general consumers of the trade street, accounting for about 50%; around the school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.

2. Competitors: According to the survey results, there are many domestic brand cake stores, only the Fuzhou chain cake store has a lot of such as Andrewson, Sunrise Square, Red Leaf, Anchor. So the competition is great.

V. Business plan

1. First, we went to several cake stores around the "spy intelligence", to find out the cost price of different kinds and sizes of cakes. The first thing you need to do is to find out the cost of different types and sizes of cake.

2. After the opening of the money raised, began in the major cake store "tapping". Can not "blatantly" dig, to take advantage of the store less people, sneak past and store master to discuss. Or recruit pastry chef, open cake store master is very important, so be careful consideration.

3. It is understood that the discovery of a set of consumption rate: "Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors to lower prices and you fight for orders." From the experience of the product market certain competitive strategy: "Price reduction promotion is not a long-term business strategy, the only best material to produce the highest quality cake, in order to attract customers, will keep customers."

4. The cake store is mainly for the public, so the price will not be too high, is a low to medium price.

5. Some advertising flyers can be printed and distributed in the form of coupons to achieve the effect of advertising

6. The cake store can specialize in leisure areas, set up a lot of chic seats. Customers can buy some snacks, sit in the cake store and slowly savor, the leisure function of the cake store has been further strengthened.

7. After many investigations, out of competition and other aspects of the need, many cake stores to launch some of the cake and not too much associated with the casual food, in order to form a new profit growth point. In the business varieties, many shopkeepers have some new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers.

8. Establish a membership card system. The name of the member is printed on the card. The discount rate of the membership card is not high, such as 9.5 percent off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer and others together, and the waiter can call him (her) in public as * Mr., Miss, they will feel very respected.

9. On the table put some promotional items, magazines, the content is about the knowledge of pastry drinks, stories, etc., on the one hand, you can enhance the taste, atmosphere, but also to increase the consumer's good sense of the brand.

10. Whether it is from the store decoration, the image of the staff, or the cake production, should give customers a healthy, hygienic feeling. Cake store must strictly enforce the national "Food Hygiene Law", which is based on the foundation.

11. The food industry has special job labor skills requirements: employees must have a "health certificate".

Six, financial estimates

Start-up assets: about 95,000 yuan

Equipment Investment:

1.

2. Facade decoration of about 2,000 yuan (including store decoration and light box)

3. Shelves and selling platforms into about 1,500 yuan

4. Employees (2) the same clothing needs 500 yuan

5. Machinery and equipment the largest investment: 80,000 yuan (including the production of a full set of cake paraphernalia) the first purchase price: flour, cream and other raw materials, about 6000 yuan.

Monthly sales (even): 21,000 yuan. Accounting for the assessment of the relevant insiders, so a small cake store business on track, monthly sales of up to 21,000 yuan.

Monthly expenses: 14,033 yuan. Rent: the best site in the more densely populated neighborhoods, community trade streets, and close to small children's lots (such as kindergartens or playgrounds around), about 5,000 yuan.

Goods cost: about 30%, about 5000 yuan. Staff wages: 10 square meters of small stores need to cake master 1, 1 waiter, salary *** count 2000 yuan.

Water and electricity and other miscellaneous expenses: 700 yuan equipment depreciation: calculated on the basis of five years, 1333 yuan per month Monthly profit: 6967 yuan or so According to this estimate, a year or so to recover the investment.

Seven, risk and constraints analysis:

As the cake store is not the first store on the street or in the neighborhood, it is difficult for customers to change the taste of the consistent, so it will have to spend more financial and material resources and "gimmicks" to attract customers.

Abstract

With the rapid development of social and economic development, people's spiritual and material cultural requirements are also higher and higher. But now the improvement of the quality of urban life and the pace of life continues to accelerate, coupled with the rapid penetration of diversified cultures, forcing many traditional industries to face the stage of inheritance of the new, but also makes consumers seek higher and better spiritual and material enjoyment.

However, analyzing today's society, people are pursuing the theme of green, healthy and fashionable.

Throughout today's society, people are more and more conscientious about eating, three meals a day, and more and more varied, especially breakfast, pay more attention to a simple and uncomplicated. This is particularly reflected in the many modern white-collar. With this, we need to open a set of tradition and innovation in one of the modern open fashion cake store. Let customers in the busy or leisure time consumption, leaving behind the fierce social competition "irritation". Also let them have more understanding and choice of food and beverage. For the traditional cake industry, itself is facing a huge industry competition. We need to stand out in the competition, need a brand slowly building, and a series of products with reputation.

Our products cover: Chinese, Japanese and Western cakes, a variety of Chinese and Western desserts, desserts, cheese products, seasonal fruit and vegetable drinks and tea. All of our products will have to focus on the concept of fresh green, health and fashion. In the product to realize the modern consumer "different" mentality.

In addition, we will also establish an e-commerce platform, through the efforts of promotion, the convenience of the customer, but also consolidate their own, to achieve a double line of profitability, in order to achieve the ultimate benefit.

We will strive to create more social value around a concept to meet the needs of different consumers. In the consumer satisfaction at the same time, to win more word of mouth, in order to achieve the construction and promotion of their own brand, to achieve profitability.

Second, the company description

The company is a company involved in the food and beverage industry, the company itself around the construction of health and leisure services, Xu Tu slowly build their own brand, and occupy a share of the market.

The company is involved in a traditional industry, but the company is a traditional industry standing on the basis of the company, constantly seeking new, seeking development, seeking survival. The company will face fierce competition in the industry, but the company will not be a newcomer to the weak position to ask for a share of the pie. Rather, it is a learning and new and successful attitude to occupy a part of the market share, in order to continue to grow.

The company's main business: Chinese, Japanese and Western cakes, various styles and flavors of desserts, snacks, cheese products, as well as freshly squeezed healthy fruit and vegetable drinks, and a variety of tea. The company's products will be adhering to the concept of fresh green, healthy, fashionable and constantly innovate, in order to meet the various needs of customers, to achieve a win-win situation.

In addition, the company will take advantage of and promote the e-commerce platform, to create a network of their own sales platform, and the implementation of a specialized door-to-door distribution, the realization of the brand's docking, the adoption of a dual-line sales model, the production, sales and service of the real integration of the company's value, maximize the enhancement of the value of the company, and to meet the different needs of customers.

Three, the company's purpose

1, the company will uphold the concept of green, healthy, fashion. Do the greatest responsibility to give themselves a sense of mission, so that customers get full respect and enjoyment at the same time, so that they are recognized.

2, we will provide a variety of flavors of cakes, snacks, drinks as the fundamental, based on the market, looking to the future, service to customers.

3, business purposes: green, healthy, fashion. Responsibility gives mission, smile with respect.

Fourth, the company's goals

1, the company's products will be favored by the market, compared with the general cake store, our products for the distribution of customer groups of all ages, from small children to the elderly are loved by a variety of new pastries, drinks and so on.

2, after the launch of a new product, will naturally attract a certain customer base, and then slowly develop all kinds of new products, to achieve the new, from less to more, more and more products belonging to the characteristics of the company, to make their own characteristics in this industry.

3, the company in the customer's position, will do its best to be responsible for the customer, in order to establish a good reputation for the company to establish a better image, in order to achieve the construction of the brand.

4, most importantly, the company to achieve profitability. Ideally, a three-year plan, the first year based on the market, the second year of market expansion, the third year to achieve real profitability.

Fifth, business projects and content

As a service industry, we do not just provide a single product, attentive service, characteristics of the environment is also an important factor in attracting customers. Therefore, our company operates the specialty products, in-store services, and staff services.

1, the main products:

Various kinds of Chinese and Western cakes, pastries, desserts, cheese products

In the early stage, we will have "Cosamil" or "85 degrees C" to provide us with finished products, we take this to be We will use them to package our products, ensure the quality, improve them and eventually launch our own products. We will also hire professional bakers to design and improve our own special products, which will become the company's branded items. Also in each holiday or different seasons, the launch of specialized main products.

Various freshly squeezed healthy fruit and vegetable drinks

Vegetable juice drinks, will be a variety of product formulas, procurement of the freshest and full of fruits and vegetables, the use of separate juicing, mixing methods, to achieve the goal of as far as possible not to lose any of the original juice and nutritive value, to give the customer the freshest and most nutritious seasonal fruits and vegetables drinks.

Set menu

The set menu is especially designed for today's white-collar workers, such as breakfast, Chinese food, afternoon tea, dinner and late-night snacks. Different time periods with different nutritional packages. Each product will be a desirable value.

2, elegant and comfortable store environment

Traditional cake store, attract customers is the store's products, as well as its own brand value. However, we attract customers to come back again in addition to their own characteristics of the product, there is an elegant store environment. Customers visit our stores to enjoy leisure time and pursue a sense of relaxation and coziness. Therefore, the store's decoration should focus on bright colors close to nature, giving people a more relaxed feeling. Such as with dine-in, stylish and humanized table and chair arrangement, with the main environment, giving people a sense of ease and warmth. Coupled with some exquisite small furnishings, in the small details to give customers a deep impression.

3, easy relatives of the clerk service

No matter what industry, the customer is the top priority, not to mention the service industry, the customer is God, so high-quality clerk service is also crucial. Shopkeepers should establish a kind of affinity with customers and tacit understanding of the relationship in the business process, take the initiative to communicate with customers, so that customers have a kind of close feeling, so that customers have a good sense of the company and shopkeepers. This is a good way to cultivate a certain number of fixed customers.

We will unify the dress of the staff, training staff have a unified welcome slogan, polite and modest, smile service.

Six, business principles

1, the principle of honesty and trustworthiness. Treat consumers with courtesy, without deception, friendly and hospitable. In addition, the quality of goods must be done.

2, the principle of service with a smile. The customer is God, will be a real feeling, do polite and humble, mutual respect.

3, win-win principle of reciprocity. On the basis of honesty, to achieve equality and reciprocity between the two sides, both to achieve the purpose of our business, but also to satisfy consumers.

Seven, market analysis

We plan to compete in the food service industry, I believe that the development trend of this industry will be towards environmental health-oriented, miniaturization, high-quality development.

With the improvement of the living standards of modern people, the pace of life accelerated, in their daily lives, the demand for a variety of healthy food continues to increase, healthy, green and fashionable food and drink is becoming more and more popular, for the broad market prospects are beyond doubt. Although the market opportunity in front of us, but it exists in the market competition is also great, this is a very challenging market.

Cake stores, or juice drinks milk tea stores, abound in Jiaxing. But such as some of the ten years in the Mainland's old cake store, although it has a very good reputation and customer base, its brand is also a long time to accumulate. And it is only the cake as the main business items. And then those streets are full of milk tea store, juice store, they are to drink as the main product. Our competitors also include now belong to the high consumption of coffee shops, they are mainly Western-style food and beverage, and high specification service based on the market, and in the continuous growth of their own consumer groups. In summary, most of them are to a single product type to attract the inherent consumer, the lack of diversified merger

advantage, and many do not have a green, healthy concept. We will inject our own ideas into this diversified development of the market, actively explore, and strive to update, will be able to play their own advantages to the fullest exquisite. We can take advantage of the market demand, to create their own characteristics, the use of high-quality products, elegant environment, the use of nature-friendly services to impress and enlist customers. Create a "natural purity and sweetness", slowly increase awareness, and then apply for brand patents, the implementation of brand franchising, to achieve a chain form. We have our own brand value, recruit more franchisees, the greater the market share.

Target Market

Pastries and fruit and vegetable drinks, men and women, young and old, has also been popular with the majority of consumers. And its products are fresh and healthy features, especially favored by young people. Its own nutritional value is also quite high, so part of the people will be used as a meal to eat, see its prospects in the market.

We can first target market is located in the white-collar workers, they go out early and come back late, many times can not take care of their breakfast. We can attract them as the main customers, providing high-quality and healthy pastries and snacks and fruit and vegetable drinks. Therefore, breakfast is a selling point that we must strengthen to absorb and consolidate a class of customers.