1, do a good job in listing vanilla products, so that regional managers, supervisors and salesmen know what the purpose of this listing is, what the product strategy is and how to promote it.
2. Eliminate the psychological barriers of regional managers, supervisors, salesmen and distributors, and mobilize the confidence of regional managers, supervisors, salesmen and distributors in products.
3. Deny the wrong management ideas within the enterprise and provide practical solutions.
How to improve the promotion success rate of new products?
First, choose the time to market for new product promotion. If it can be listed before the peak season, the three forces of season promotion, personnel promotion and policy promotion will work together at the same time, and the promotion of new products will be carried out smoothly soon.
Second, choose key areas, concentrate manpower and material resources on sweeping the streets and distributing goods, and focus on breaking through the detonation of the market, that is, you can catch your opponent off guard and quickly occupy the market before the opponent has introduced countermeasures. It is also possible to enhance the dealer's sales center through high-density market coverage. Moreover, the high distribution rate of products can shape the sales atmosphere and drive the surrounding markets. The high distribution rate of products at the terminal is also the best terminal advertisement. Can make consumers see, want and buy.
Third, through the wave-like continuous promotion strategy, the promotion intensity is adjusted in stages. In the first stage, increase the promotion efforts and detonate the market. In the second stage, reduce the promotion efforts and return to normal channel competition. In the third stage, the promotion will be intensified again, and channels and terminals will be promoted to consolidate and increase sales. Finally, promote the success of new products.