Light Food Innovation Entrepreneurship Program Plan (Selected 5)
In our ordinary daily life, more and more contact with the entrepreneurial plan, entrepreneurial plan provides the current situation of the enterprise and the direction of the future development, but also for the enterprise to provide a good evaluation system of benefits and management monitoring indicators. So how is the relevant business plan actually formulated? The following is my light food innovation and entrepreneurship project plan (selected 5), welcome to learn and reference, I hope it will help you.
Light food innovative entrepreneurial project plan 1
First, the investment in store limitations
With 50,000 in hand, there are limitations to the projects that can be invested in, take me to open a snack bar, I can afford to pay the rent, 80 square meters of monthly rent of less than 3,000 yuan. The best choice by the downtown and near the farmers' market place. Rent payment is best to pay a month, or three months a payment!
Second, decoration and facilities
store wall whitewash, do the ceiling, install lights and exhaust, 80 square meters at least 5000 yuan; ground ceramic decoration 3000 yuan. Kitchen decoration and facilities 4,000 yuan, 15 sets of chairs and tables 6,000 yuan, two air conditioning 6,000 yuan, tableware purchase 2000 yuan. Although the investment is not too, but to open a snack bar to reflect the elegance of the human appetite and the environment often has a certain correlation. I like to post some snacks on the wall characteristics of the introduction: origin, taste, related celebrities. On each table there are one or two of the store's snacks in the introduction of the book. The decorating period is one month.
Third, business characteristics
The biggest feature of snacks, is to do some people do not do well, but the profits are quite high food. If it is not a franchise, invest this 50,000, at least do the boss is a food expert, can make a variety of food to suit local habits, and then standardize the production process. I'm in Hangzhou, doing a small amount of Hangzhou Gangtai salty and light flavor characteristics, the maximum performance of Cantonese style.
Fourth, open the snack bar staff use
Please two shifts of staff, a cash register, a table and dishwashing, three in the kitchen-style window operation, a send takeaway delivery. The cashier is the owner or a comparable person when it comes to the management of discount promotional issues. Employees to uniform clothing, employees hired to pay a deposit of 200 yuan, uniform clothing issues almost counted as an investment offset, not counting the investment in uniform clothing. Employee basic salary of 800-1200 yuan, and then 5% of the monthly turnover to do employee bonuses, according to the average distribution of attendance.
Fifth, marketing strategy
1, in order to save costs, you can print business cards type of small ads distributed in the vicinity of the neighborhood or store or market. In addition to decorative furnishings and then stay 3,000 yuan to do liquidity, try to use in advertising.
2, one month before the opening of the distribution of 20% off coupons.
3, draw cards discount. The cashier to prepare a deck of 60 cards of poker, there is a 1, a 2, a 3, a 4, a 5, a 6, a 7, an 8, a 9, a king, the king of the draw, buy 10 yuan more than 10 yuan ticket coupons, draw 123456789, draw what, according to the number of drawings set the rate of discounts, such as the draw of 8, 20% discount, the purchase of 10 yuan coupons and then send 2 yuan more.
Six, the opening of the gross rate
This snack bar, basically morning, noon, evening and night snacks can camp, the daily target turnover of 3,000-5,000 yuan. That is, the gross profit of 1800 yuan, minus employee wages plus expenses 14 * 60
Light Food Innovative Entrepreneurship Project Plan 2I. Market Analysis
The explosion of Jiangcheng's culinary one of the best ----- Qixiang Beef Bone Meat and its series of beef hot pot, beef noodle, in Wuhan has been the formation of a number of food streets and countless snack stalls. Rapid development in Hubei, greatly impacted the traditional Han snacks hot dry noodles, in the trend of replacement. North and South of the East and West of this flavor snacks, from acceptance to welcome, the potential will be shaped
into a climate, more spread across the country. The popular Qi Xiang Beef Bone Meat series, in its cooking process by adding nearly 30 kinds of herbs, seasonings, bone juice, bone oil, bone membrane, bone meat of the delicious cooking to the best state, so that its flavorful, nutritious. Let people eat still want to eat, really long aftertaste, stay back and forth, experts comment, its rich trace elements, calcium and high nutritional million points, is the beauty of the health care of the body. Ensure that breakfast nutrition, improve the quality of life, but also the pursuit of contemporary people. In the local traditional snacks to add this unique flavor varieties, will be particularly favored. The country's three meals a day, eaters are rare. So every family will make money. This is one of the important reasons for its rapid development.
Another important reason is that the investment is less, the technology is good to master, easy to keep secret. Laid-off workers, retired workers and farmers can open this store. A few thousand dollars investment is not a problem. The key to the technology in the soup, nearly thirty kinds of ingredients can be sewn in a gauze bag, can be recycled after use, easy to control the boss, easy to confidentiality.
Second, the estimated investment
1, technical investment of 300 yuan (correspondence 298 yuan)
2, equipment investment:
A: 10 sets of tables and chairs that is, 20 chairs, 10 small tables, counting 1,000 yuan;
B: Deluxe hot pot 5 counting 250 yuan;
C: cooking utensils 300 yuan;
D: tableware 300 yuan; billboard 150 yuan.
The total is 2000 yuan.
3, rent a house: 20 square meters of front room, monthly rent of 1000 yuan (500 yuan for the county) to pay rent quarterly need 3000 yuan.
4, working capital: 700 yuan.
The above investment estimate total *** for 6000 yuan.
Third, cost and profit analysis: (small-scale county)
1, beef bones: 80 pounds of sales per day, (including buy home, eat in the store and supermarket sales), its comprehensive cost (including water, coal, electricity and rent) about 300 yuan, its income of 600 yuan, a profit of 300 yuan.
2, beef hot pot: 20 hot pots per day (including water amount of beef, lamb, donkey hot pot) 20 yuan -40 yuan per pot, its minimum income of 400 yuan, the cost of 280 yuan, a profit of 120 yuan.
3, beef noodle: sell 200 bowls per day (meat and vegetarian offices) 2.5 yuan per bowl and 1 yuan, the income is 350 yuan, the cost is 150 yuan, profit is 150 yuan.
4, the wages of employees: according to 4 people (1000 yuan + 400 * 3 = 2200 yuan / month, 75 yuan / day)
5, a variety of taxes and fees 25 yuan / day.
The profit of the above three items is 570 yuan, minus 100 yuan of expenses, the daily net profit is 470 yuan. The annual profit is more than 100,000 yuan.
Fourth, marketing suggestions
1, three projects together, breakfast with beef bone broth for meat noodle soup, in the middle of the dinner in the same time as the beef bone meat, you can increase the beef, mutton, donkey meat hot pot.
2, to ensure the quality, medicine, seasoning can not be less, meat should be good.
3, give enough portions, flour can not be less, ingredients (chili oil, coriander, etc.) can not be less, beef and beef hybrids can not be less, to ensure that a long time. (The cost is calculated on the basis of sufficient material).
4, quality service, treat your eaters, be polite, courteous, tolerant.
5, extended service hours, the city can be open 24 hours.
6, for old customers, big customers can give small souvenirs.
Light Food Innovative Entrepreneurship Program Plan 3I. Fast Food Restaurant Overview
1. This store hair belongs to the food service industry, the name of the city fast food restaurant, is a sole proprietorship. Mainly provides Chinese breakfast, such as doughnuts, small dumplings and other Chinese snacks and small dishes, lunch and dinner are mostly fried vegetables, smokeless barbecue.
2. City fast food restaurant is located in Changsheng Road Commercial Pedestrian Street, the inaugural period is a mid-range fast food restaurant, the future will gradually develop into a Chinese fast food chain like KFC, McDonald's.
3.
3. The owner of the urban fast food restaurant is × × × ×, restaurant manager × × × ×, chef × × × ×, all three have 6 years of experience in catering work, with our wisdom, talent and dedication to the cause of a heart, will be a leader in this industry.
4. The store needs start-up capital of 300,000 yuan, of which 100,000 yuan has been raised in place, the remaining 200,000 yuan to the bank loan.
Second, the business objectives
1. Due to the location in the commercial street, the source of relatively rich, but there are many competitors, especially the store just opened, want to open the market, we must be in the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to stand firm in Weihai Road Commercial Walking Street, 1 year to recover costs.
2. The store will be in 3 years to set up 3 branches, and gradually develop into a strong economic strength and have a certain market share of fast food chain group, in the island city of many fast food brands to break out of a world, and into the catering market, a well-known brand.
Third, market analysis
1. Customer source: urban fast food store target customers are: shopping and entertainment to the nearby pedestrian street, accounting for about 50% of the general consumers; nearby school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.
2. Competitors: urban fast food restaurant near **** there are 4 major competitors, including a larger 1, the other 3 for small fast food restaurants. These 4 restaurants operating period are more than 2 years. ××The x x fast food restaurant serves both Chinese and Western food, is expensive and has a sparse clientele. The other 3 small fast food restaurants have poor hygiene, poor service quality and crowded and dirty dining environment. The store seized the existing shortcomings of these four fast-food restaurants, the introduction of "good value for money" and other marketing strategies, and strive to occupy a place in the fierce market.
Four, business plan
1. City fast food restaurant is mainly for the public, the price of food is low.
2. Vigorously develop convenient snacks, breakfast to a wide variety of inexpensive, according to the local conditions of the introduction of Chinese breakfast packages.
3. Lunch and dinner to provide economic, nutritious dishes, to provide an elegant dining environment.
4. Always ready to develop new products to adapt to changing market demand, such as the establishment of this year's goal is "home delivery" service.
5. Operating hours: 6:30 a.m. - 11:00 p.m.
6. For the above plan, we will divide the work and do our part. We will work on hygiene, service, price and nutrition to get more customers.
V. Personnel plan
1. Pre-opening of the store, the initial plan to recruit 8-10 full-time employees (including 2 chefs), 5 temporary employees (including 2 chefs) as follows:
Recruitment of the city's household through the labor market, have some work experience, have a good work ethic. Age between 20-30 years old, interested in joining the catering industry applicants to fill out the "Recruitment of workers registration form" and attached personal data to the store interview.
After the interview, written test, physical examination, and sign a labor contract (including the probationary period).
2. In order to improve the overall quality of service personnel, recruited personnel are required to receive two months of training, the specific content is as follows:
Develop a training program to determine the purpose of training, the development of evaluation methods.
Implementation of the training program, the implementation of the study of "labor discipline" and various rules and regulations.
Examination for induction, for those who fail to give a suspension to study, deduct 20% of the salary, until qualified. If three times the examination and failed, deduct all the month's wages and benefits.
Six, sales plan
1. A series of publicity before the opening of the enterprise work, to introduce consumers to the store, "good value for money," the sales strategy, but also issued a questionnaire, according to the needs of consumers, improve the store's products and services.
2. The introduction of memberships, quarterly cards, monthly cards, so as to attract more customers.
3. Monthly cumulative consumption of 1,000 yuan can participate in the end of the month lottery, the winner (1) can get a gift certificate worth 888 yuan.
4. Monthly cumulative consumption of 100 yuan people, gift certificates worth 10 yuan, 200 yuan gift certificates of 20 yuan, and so on.
Light food innovation entrepreneurship project plan 4
A summary of the plan
This entrepreneurial project is located in the micro-entrepreneurial projects, the project selection for the "skewer" snack bar, the form of registration for the individual business, belonging to the early stage of entrepreneurship, the address is selected in the Tiexi District, Shenyang City, across from the small square on North First Road. North a road opposite the small square, covering an area of about 40 square meters. The business philosophy of this business project is customer-centered, as far as possible to find customer needs, looking for opportunities, and do our best to meet the customer's desires and needs. The main customer groups are middle-aged, young people and teenagers, mainly for the three age groups of 15-22 years old, 23-29 years old and 29-49 years old.
The main business scope of this entrepreneurial project is to operate a variety of flavors fried skewers, the main features of crispy shrimp skewers, potato lean meat skewers, assorted tofu skewers, the same material can be made into four flavors of spicy, five spice, sweet and sour, hot and sour. The raw materials used in the production are mainly shrimp, lean meat, potatoes, tofu, flavored raw materials are unique, homemade chili oil (ingredients: pear, sugar, monosodium glutamate, asahi peppercorns,), cornstarch, starch, pepper, chicken powder, ketchup, peppercorns, cumin and so on. Quality is the life of the enterprise, in the provision of products and services at the same time, this entrepreneurial program promises that there will be no expired and spoiled food into the customer base so that customers can buy comfortably, eat at ease. In this store can also enjoy free Wi-Fi, you can see the recent news paper, and customers favorite kinds of magazines, as well as let the children delight in comics.
The competitors of this project are mainly mobile food stalls around the square, some customers will choose the principle of proximity for convenience, but the competitive advantage of this project is that compared to the mobile food stalls health and free service, and suitable for all kinds of people.
Second, the company
The name of this business project for the skewer belongs to the individual business, covering an area of about 40 square meters. Address selected in Shenyang City, Tiexi District, north of a small square across the road. Here is a favorable location, the west is the square, hospitals, schools, driving schools, the south is 65147 troops, the east is a commercial street, the north is a residential building. The expected customer flow is around 30 people per day. The storefront of this business project will give people a refreshing feeling, with eye-catching signage "kebabs", and the interior decoration is mainly in warm colors, fresh and elegant. This business project covers a small area, but there are comfortable tables and chairs, children and the elderly special seats, so that more people feel *** with a comfortable environment and food.
Nowadays, some people like to walk on the road to enjoy the scenery, some people choose to do "high" in the luxury spend a stay, but there are still some people have a love for the delicious food. Street food attracts many pedestrians coming and going, especially street cooking skewers, fried skewers, especially attractive to consumers. Then, this business project is to understand the needs of customers, from a practical point of view, taking into account the different tastes of men, women and children, different preferences and produce different flavors of fried skewers, so as to meet the needs and desires of customers.
How to do the food industry so that customers can recognize it, first of all, there are qualified products; followed by a pleasant mood of service; again, reliable product quality. Quality is the life of the enterprise, in providing products and services . At the same time, this entrepreneurial project promises that there will be no expired and spoiled food into the customer base. This entrepreneurial project's ingredients are all frozen, preserved and fresh ingredients while eating, complete flavors, customers can choose their favorite food according to their own preferences, the store provides free drinking water to customers.
In addition to the fresh environment, you can enjoy free Wi-Fi in this store, you can see the recent news paper, and customers' favorite kinds of magazines, and children's delight comics, in addition to providing convenient hair cards and leather bands for women.
Three, strategic planning
(a), into the production of pre-production planning
This venture in the early stages of the venture compared with the industry will have a number of disadvantages, such as visibility, customer trust, the purchase of the enterprise's own equipment and improve the positioning of the product price, the grasp of the market demand, capital turnover, etc. Many factors are related to the future of the enterprise, the future of the enterprise, and the future of the enterprise. Many factors are related to the future development of the enterprise.
1, site selection
First of all, to determine the target customer base, examined in the place of high traffic, convenient transportation. The address was selected in Shenyang City, Tiexi District, north of a small square across the road. Here is a favorable location, the west is the square, hospitals, schools, driving schools, the south is 65147 troops, the east is a commercial street, the north is a residential building, and, the distance from the easy cold is also relatively close. This is a place where customers are more active, which is very favorable to the operation of the business.
2, the purchase of equipment, store decoration, selection of suppliers
The initial business in order to reduce investment, reduce risk, choose a more affordable equipment, suppliers to choose easy cold, a small amount of vegetables are temporary choice of suppliers.
3, the core technology of the enterprise to learn, foreign staff induction training
4, advertising (flyers, business promotion, microblogging, QQ on the promotion), physical operation
5, pricing
customer recognition of the price of the price and can be profitable price. Taking into account the initial purchase of equipment, personnel recruitment, advertising investment to develop the price of the product, and taking into account the long-term development of the enterprise comprehensive pricing.
(B), put into operation after the planning
The first year: sales volume of 150,000 strings, annual net profit of 80,000 yuan.
The second year: the appropriate expansion of production, according to the actual situation of the business project to determine the specific plans for the sales volume is 200,000 strings, the annual net profit of 100,000 yuan, the appropriate improvement of the enterprise's production tools, and further to do more in-depth promotions to improve the visibility of the enterprise.
The third year: in order to ensure the normal operation of the enterprise under the premise of continuing to expand the enterprise, make full use of the open space in front of the store, the projected sales revenue of 250,000 strings. Continue to expand the visibility of the product, and increase investment in product promotion.
Fourth, the business organization
This venture is an individual business, there is a small management team, by the entrepreneur himself as a manager. He is responsible for team management, financial management, procurement management of ingredients, food production, etc. He is also responsible for the management of the business and the management of the business. The entrepreneur's own major is business enterprise management, learning the knowledge of business management, financial understanding. The salary is around 1000 RMB. This project is a startup, so in order to reduce investment, reduce risk, temporarily have the entrepreneur himself to carry out all the production management services and a series of work.
Fifth, product services
Products
Crispy shrimp skewers, potato lean meat skewers, mixed tofu skewers, the same kind of material can be made into four flavors of spicy, five spice, sweet and sour, hot and sour. The production of raw materials used mainly shrimp, lean meat, potatoes, tofu, flavored raw materials are unique, homemade chili oil (ingredients: pear, sugar, monosodium glutamate, asahi peppercorns,), cornstarch, starch, pepper, chicken powder, ketchup, peppercorns, cumin and so on.
Light food innovation and entrepreneurship project plan 5I. Entrepreneurial goals
The development of the real meaning of the noodle fast food industry, the use of advanced and rational and effective management and investment, to explore the Qishan folk famous snacks, the establishment of a perpetual operation of the Chinese fast food chain business. The Royal King powder, commonly known as noodle skin, is made from high-quality winter wheat milled into flour in Guanzhong area. Qishan is the birthplace of Liangpi, there are steamed noodles, rolled noodles, branded noodles, black noodles, can be cold adjusted, hot fried, boiled and braised.
It is known as "white, thin, light, soft, sinewy, fragrant," and famous. Because it is tough and chewy, spicy and tasty, loved by the masses. The Royal Capital Powder began in the Qing Dynasty during the Kangxi period. At that time, Guanzhong West Qishan County, Beiguo Township, eight mu gully village Wang Tongjiang in the Imperial Palace in Beijing when the Imperial Kitchen, he based on his years of experience, in practice, the first to create this noodle. As an imperial meal, it was named "Royal Beijing Powder". At the end of the Kangxi period, Wang Tongjiang returned to his hometown in his old age. In his hometown to open a store, the operation of the Royal Beijing powder, from this court food into the people, has been more than 260 years ago.
Yujing powder restaurant chain based in Qishan, facing the country, the inheritance of Yujing powder centuries of essence, enriching the people's table culture. Committed to creating the first brand of Chinese fast food. Planned development under: chain franchise management center; food processing and distribution centers; machinery processing and manufacturing center;
"Tian Xing Jian, gentleman to self-improvement, the earth's potential Kun, gentleman to the virtue of carrying things" Royal Beijing Powder people will always adhere to this corporate culture, honesty and trustworthiness, and constantly innovate business philosophy throughout the product development, logistics and transportation, store decoration, operation and management of the product. Logistics and transportation, store decoration, business management of the whole process. To provide society with: safe, hygienic, healthy, delicious, convenient, fast, nutritious food.
Second, the market analysis
The accelerated pace of social life, so that the existence and development of the fast food industry has become an indisputable problem. Although the development of China's fast food industry is very rapid, but the foreign fast food flooded so that most of the market shall not have nothing to do with Chinese fast food. How to occupy that part of the market is the problem we need to solve.
Now, due to the accelerated pace of work, the traditional household chores will be shifted to the community. The development of the fast food business will thus enter a moment of dramatic expansion, so China's fast food market will enter a phase of rapid development along with China's economic development.
At present, the market Western-style fast food is actually not suitable for the country's consumption of fast food and the traditional concept of dietary needs. Take the western-style fast food the most common hamburger, in addition to novelty, basically there is nothing delicious to say. Moreover, the development of fast food in the U.S. has always been known for its low price, which is the object of mass daily consumption. But in the Chinese market, the price of Western-style fast food, is still far from the degree of mass acceptance, which also determines the impossibility of working class people often go to try that novelty "fast food".
But the current Chinese fast food, small, dirty, chaotic, poor condition is still very serious, on the Qishan area of the noodle stalls, mobile vendors workshop production, no health permits and business license, it is difficult to ensure food quality, Chinese fast food, many weaknesses, to us to build a Chinese fast food chain has provided a wonderful market opportunity. As long as we can seize these market opportunities to improve the many flaws in the operation of Chinese fast food, and the development of our own characteristics, then we enter the Chinese fast food market to occupy a larger market share of the entrepreneurial program, is very likely to succeed.
Three, the implementation of the program
1. Fast food service industry model.
Customer-centered, customer satisfaction as the purpose, by making customers satisfied, and ultimately achieve the promotion of the company's business philosophy.
2. Target market positioning.
Chinese fast food acceptable to the public: noodle skin, vinegar powder, thin rice, meat with bun. Customer groups: office workers + children + leisure + other.
3. Market strategy.
Produce industrialization, product standardization, scientific management, business chain.
(1) The name, trademark, staff clothing, store decoration, business philosophy, internal management and head office to maintain uniformity.
(2) mobile fast food - breakfast strategy
For the breakfast of the population mobility, time-critical features, we will be unified by the model of the breakfast car and service personnel to the main demand outlets to provide customers with convenient, nutritious breakfast sets.
Because of the large number of students, but also the introduction of student nutrition fast food, both focusing on economic benefits, but also take into account the social effect.
(3) fast food restaurant image strategy
In the fast food restaurant located in the commercial district, tourist attractions area fully display the Company's image clean, hygienic, affordable, warm.
Fourth, the investment plan
Starting from the point, spoke for the face, first wholesale, then retail, and then to the professional retail chain. Based on the characteristics of a regional consumer groups, the initial development should try to form a certain scale of operation, select a number of business outlets address, at the same time, "shiny full debut". Later, according to the development, the radiation business.
The initial stage of development, vigorously develop the skin, vinegar powder wholesale business, to have a certain accumulation of financial strength, and a stable customer consumer groups, and then vigorously develop retail and chain stores, as well as skin training and related food machinery business. We have to according to the population flow density residents' income level, the actual consumption and other factors, in the commercial area, shopping areas, tourist areas and residential areas, such as convenience stores, kiosks, supermarkets, canteens, Internet cafes to provide a large number of bowls of noodles, vinegar powder, buckets of thin rice.
V. Investment returns
A hundred years of snacks, a hundred years of micro-benefits, I hope that the Royal King powder to become a quality service and the healthy development of the industry's ideals and beliefs.
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