A sum of money is absolutely no problem. After brushing, if it is a new product from an old shop, use an old customer. . Sell at half price, or give it away for free, and make a good investment budget, you can successfully break sales and follow the trend.
Based on the sales volume, as for the new store, what if there is no sales volume and no old customers?
Ok, spend some money on advertising and some paid activities (of course, don't lower the product price, just announced that Tmall will not give low-flow and low-price products). What about friends without these channels? Friends who have resources will start to operate directly and make the first step of sales quickly! Note: Do a good job of increasing sales in 7 days.
Second, what should I do when there is sales?
With the sales volume, you can observe the flow of this product every day. It must be very small at first, but there are only a few or even a dozen flows a day. At this time, you can start to further promote your baby.
Yes, it's simple. Open Taobao training! At the same time, taobao guest will be opened (the maximum commission can be set in taobao guest), and then we will talk about how the through train is opened:
There are many articles about the opening of the through train, which are very practical. . But personally, I think the through train is not as complicated and technical as it claims. Or it can be summarized in one sentence. Do a good job of conversion rate, and the through train will be at your fingertips.
Solution. . . But many business friends still don't know much about it. Here I will talk about how to make a through train. .
Through train: after choosing the style, make a beautiful picture of how to depict the main picture. Then how to make the main map? Yes Different themes have different production methods. Here are two pictures to explain briefly.
The first picture, the tonic I took, is estimated to be the hit rate of few people in the industry. . You can clearly see the effect it expresses. Eating more food supplements will have a direct effect. You can directly express the effect and instantly kill the industry pictures.
The second picture: This is a very clean and concise picture. This product has a relatively high positioning price in the industry, and most of its peers sell above 30 yuan. . So in order to distinguish it, it must take the high-end quality route, including simple sentence description.
Well, the main picture is analyzed in two situations. For other products, please find your own selling points to make targeted pictures. Remember, grasp your inner needs. . .
Then the through train map is finished, let's open a high-priced position. At the beginning, I got the first three pages at once, burned 50 yuan quantitatively, paid attention to the background click rate in real time, and looked at the background data the next day after burning. Low click-through rate,
Continue to change the picture, the click rate is high, ok, throw it away and burn it. Two days later, the quality score came up. After the quality is divided, just slowly lower the background bid. . Well, the through train is over.
Of course, there are other ways. Some people, the price is high at first, then click, lower the price, go to the next few pages, so the click rate also comes up, and so on, but personally, it can't save much.
Less money, but more importantly, the choice of words:
If there is, it is very good, with large traffic and little competition. Finding these words can save a lot of money and the effect is good. Therefore, I suggest that you usually walk more through train thesaurus, search indexes, data cubes, search drop-down boxes, and choose word parties.
Do better, if the category is small, you can directly choose extensive matching, if the category is large, you can accurately match the head words, if you choose targeted products, you can choose crowd positioning and geographical positioning.
The through train is coming. . . Central summary: the conversion rate is the foundation of revolution and the source of life. Let's put all the energy spent on the skills of operating the through train into the description transformation.
After the through train is over, you will have a baby with a sales base and start operating. The sales weight of through train is still quite high. In addition to the search weight, it can be said that it ranks second.
Well, the promotion of through train is similar to Taobao. Then the rest of the promotion, that is, Taobao activities, the promotion of activities, the advantages can be measured, the disadvantage is the low price. . There was a ranking before, and then the ranking became smaller and smaller, so I suggest that small sellers should spend less money on low-priced activities unless they can make money. . .
Finally, it is to do off-site promotion, including (third-party shopping guide websites, forums and post bars).
Personally, I think the best effect should be the shopping guide website, which can spend a lot of money and the target group is better. . . This resource is a channel accumulated by friends who often soak in websites and engage in e-commerce for many years.
Tao. In short, there are only a few channels and ways to promote, and the key depends on how to play. .
Finally, make a final summary: look carefully.
Why is there a ranking distinction? Why? Because Taobao has a good or bad judgment. Ab has two stores. Suppose Taobao gives you 100 traffic, and Store A makes 10 transactions. Store B sold 20 orders,
The conversion rate of store B is 10%. . How does Taobao distinguish the rankings?
Sales volume, price, favorable comments, credit rating, repeat customers, etc., among which sales volume accounts for the biggest factor. . . So once the conversion rate of your store's products and industry competitors is almost the same, the next step is
Various ways of drainage and sales. When the sales volume is high, the ranking will go up. . This is also an important basis for explosive operation! !