There are three main reasons for the formation of the weird mooncake economy:

1. To satisfy the tastes of different people

Although "wonderful mooncakes" are said to be weird, they are indeed Satisfies the tastes of different people.

Take "crayfish mooncakes" as an example. Needless to say, the popularity of crayfish itself. Almost every summer, there is a wave of crayfish eating across the country. Once crayfish is made into mooncake fillings, many people may be more willing to eat "crayfish mooncakes" than traditional sweet mooncakes.

Similarly, "durian mooncakes" can also satisfy the craving of durian lovers. There are already many durian "peripheral products" on the market, such as durian candy, durian pizza, etc. As long as the "durian mooncakes" are well made, there will be no shortage of customers. 2. Easily attract attention

Why do “weird mooncakes” attract attention every year? One of the reasons is that when these mooncakes are placed in front of everyone, they are different from the mooncakes in our traditional impressions, and the fillings used are often unimaginable. This will arouse everyone's desire to discuss, and the more heated the discussion will be. , these mooncakes will attract more attention, and this is exactly the effect that merchants hope to achieve.

Just like many movies and TV series, although they have been criticized a lot, the ratings and box office are still rising because everyone is curious and wants to find out.

3. There is always a market for "innovation"

Traditional mooncakes such as lotus paste and bean paste have been around for a long time, which has also made many people form a habit. During the Mid-Autumn Festival, Regardless of whether they are given to others or eaten by themselves, they are more inclined to choose this type of mooncakes because they are "normal". However, as modern people pay more and more attention to health, many people shy away from traditional mooncakes due to their high sugar and oil content.

The "strange mooncakes" are an innovation. They can not only attract more young consumer groups who love to try new things, but also expand market segments. For example, spicy mooncakes may not be popular in Guangdong, Jiangsu and Zhejiang, but may bring a different picture in Sichuan and Chongqing. Analysts at Caimao.com believe that “weird mooncakes” are actually continuing the long tail of the mooncake economy.

With these three reasons, "weird mooncakes" are not only available every year now, but they may not disappear in the future.