Dirty tea, flowing cakes, and biscuits that have not been added ... From private desserts to morning tea snacks, from midnight snack to tonic remedies, I don't know from which day, all kinds of delicious foods appearing on social networks suddenly became popular, some of which were branded as "healthy food" by merchants, and some quickly swept through various social platforms and became explosions overnight. Are these "online celebrity foods" popular on the Internet really reliable?

Actually, it is not. The so-called "online celebrity food" mostly has low unit price and high repurchase rate, which is easy to promote impulsive consumption and suitable for online sales mode. In order to cater to the curiosity of consumers, some businesses attract attention with novelty and create sales, but there are often food safety hazards.

Food safety should not be underestimated. At present, some e-commerce platforms lack perfect feedback and supervision mechanisms, which leads to bad businesses fishing in troubled waters. In this regard, in order to make "online celebrity food" healthy, it is necessary for the regulatory authorities, platforms, businesses and consumers to form a joint force. First of all, the regulatory authorities should strengthen supervision, refine the responsibility of online food safety supervision, urge the platform to strengthen self-discipline, unblock the channels for reporting complaints, increase the illegal cost, and comprehensively use information technology means such as big data, artificial intelligence and "internet plus" to empower food safety supervision. Secondly, businesses and platforms need to strengthen self-discipline and operate legally, fairly and healthily. At the same time, consumers should strengthen their ability to distinguish themselves, choose businesses with complete licenses, read food labels clearly, and avoid buying with the wind.