Western Wheat Oatmeal is a well-known brand originating from Australia. The brand was established in 2001 and is one of the larger oatmeal production bases in China. WestMac specializes in the research, development, production and operation of oatmeal products, and is committed to the health food industry. In the Chinese market, CEMEX has positioned itself as "The Essence of Oatmeal, Bringing Healthy and Wonderful Life to Chinese People", and advocates a positive attitude towards healthy living.