Chen Qiwei, a famous economist
Feng Lun, chairman of Vantone Group, once worked under Mou Qizhong of Nande Group and participated in the preliminary work of aircraft trade.
Yuan Guanghou, then the president of Chongqing Branch of Xinhua News Agency, followed up with Mou Qizhong for more than ten years, the author of "The Giant of Business-Mou Qizhong".
Wang Zhigang, a famous planner, once presided over the dialogue between Mou Qizhong and Zhong Huasheng.
Wu Xiaobo, a financial writer, once interviewed Mou Qizhong.
—— Director Wang Yu of Agitation1978 ~ 2008
In the history of China's reform, "Deng Xiaoping's southern tour" is an important event. In some cases, it is even considered as a historic turning point. In the field of ideology, it decisively stopped the discussion of "surnamed Zi and surnamed She", which was the second great ideological liberation after 1978. In the economic field, it has stimulated a new wave of business.
Many people went to sea in this year, such as Feng Lun, Pan Shiyi, Chen Dongsheng and Mao Zhenhua. They later gave themselves a name called "92 School".
Also in this year, a Sichuan entrepreneur named Mou Qizhong became the most dazzling star in the business circle of China. In August, Mou Qizhong exchanged a few canned wagons for four Soviet planes. When they landed at Chengdu Shuangliu Airport one by one, they announced a business story like a fable, which actually became a reality.
Mou Qizhong is a Sichuanese full of passion and imagination. In his early years, he once spent several years in prison for writing an article entitled "Where is China Going?". After he was released from prison, he set up a sales department in his hometown, and later opened many companies. It was not until the success of "canning for airplanes" that he became known to the world overnight.
In fact, he has been busy with this project for nearly three years.
199 1 year, the opportunity finally came, and the Soviet Union, a world power, collapsed. With the turmoil in the domestic situation, the shortage of consumer goods suddenly became an urgent problem. The canned food and food that Mou Qizhong can provide have become the most desirable things for Russians. In order to convince Russians that South Germany has a large amount of canned food, Mou Qizhong organized the whole company to look for goods and hold exhibitions within three days. According to Feng Lun's memory, it is interesting that Wang Shi also sent samples. "Wang Shi sent two canned wagons, and Vanke was a trading company at that time."
It is said that Russians are very satisfied to see a room full of samples of goods, which are exactly what they need at present. They immediately agreed to use the plane to exchange cans.
That's how the canned food got the plane. After careful study, the whole process is not mysterious at all. It is neither as magical as reported by the media at that time, nor as deceptive as later generations criticized. It is a complete and complex business model, which is made up of many complicated details in series. Undeniably, at that time, Nande Group spent a lot of effort and took a lot of risks for this plan.
The success of Mou Qizhong's adventure around 1992 was not an accidental event. After 14 years of reform and opening up, the planning system has been on the verge of gradual disintegration due to internal and external difficulties, and the lack of market development ability has caused the backlog of goods, which is still the biggest problem that puzzles many state-owned enterprises. This undoubtedly provides a huge operating space for many private entrepreneurs like Mou Qizhong. Gaining benefits in circulation through innovative ways has become a tried-and-tested means for these adventurers to get rich.
Mou Qizhong has been flying around the country since World War I, and announced one amazing project after another. 1 in the spring of 993, Mou Qizhong announced that he would invest10 billion yuan to develop Manzhouli exclusively and build "Hong Kong in the North". 1996, he announced that he would invest 200 million yuan in the transformation of three state-owned enterprises in Liaoning. In September, he announced the "International Satellite" with a total investment cost of10 billion US dollars. Of course, in these amazing projects, including blowing a hole in the Himalayas.
These huge investment plans were not questioned at that time, but exploded in the national media again and again like bombs. 1994, Forbes magazine of the United States also included Mou Qizhong in the list of the world's richest people that year. In the same year, a folk magazine named Fortune in China named him "the richest man in China". In an interview with CCTV's Son of the Orient, Mou Qizhong also showed confidence.
Mou Qizhong's personality can be seen from this little incident. At this time, Mou Qizhong was not an ordinary entrepreneur, but rather a thinker and strategist. His theory of "99 plus 1 degree" is to "fully tap the idle resources in the planned economy and realize the excess profits in the market economy". In his view, state-owned enterprises and government resources are the "99 degrees", and Nande and his Mou Qizhong are the "last degree" for boiling water.
As a company operator, Mou Qizhong is increasingly divorced from reality, which makes the assets and profits of Nande Company as difficult to measure as a rubber band.
Mou Qizhong's reputation broke down in 1997. In September, an illegally published magazine supplement suddenly emerged from the ground, and its title was appalling-"The Mainland First Deceived Mou Qizhong", which described Mou Qizhong as the biggest liar in China who cheated the central authorities and the local authorities. This illegal publication spread all over the country with lightning speed. During this period, the economic procuratorate also began to investigate Mou Qizhong. On May 30, 2000, Wuhan Intermediate People's Court sentenced Mou Qizhong, 59, to life imprisonment for "letter of credit fraud".
"I want to do big business again, and I have no license and no resources, so what I do is not true. So in fact, Lao Mou has a big heart and wants to do great things. He is equal to doing a big thing when he is young, and occasionally he can do one, but most of the time, everyone thinks you are abnormal. Therefore, he should be ten years later. I think his ideas are still big. After ten years, if there is an opportunity, he will do things again. At that time, the conditions in China may be able to do what he wants, and private enterprises can do it. " Feng Lun finally concluded.