Joining fried chicken is a catering venture that can be done. According to statistics, a fried chicken shop opens every hour in China, which shows the fiery degree of the market, but it is also more homogeneous. For example, how to stand out from the local market competition is the first consideration for ordinary fried chicken shops to join. Therefore, at the beginning of joining the store, it is best to consider joining a distinctive brand to create product differences and avoid too serious competition of the same kind.

So what kind of brand is a distinctive brand? First of all, the brand must be strong and formal, so that all supporting services can be more guaranteed after joining. The characteristics of joining brands can be manifested in brand image positioning, fried chicken category, product taste, packaging and many other aspects. Now the brands have their own characteristics, and the packaging is varied. The most intuitive thing is to start with the product category. For example, fried chicken on the market can be divided into Chinese fried chicken, American fried chicken and Korean fried chicken according to categories. However, Korean fried chicken appeared in China for a short time, so it is easier to differentiate products and avoid the choice of homogenization and serious competition.

Therefore, joining an ordinary fried chicken shop has much better development and market prospects than joining a distinctive brand and opening a distinctive fried chicken shop. The above answers are helpful to you!