This is actually very common. Many companies have a wide range of business, and everyone should be familiar with them. Coca-Cola Company not only produces cola, but also produces cosmetics and lipsticks. I think Gree Air Conditioning used to produce mobile phones, and Yun recently mentioned Ali's future from e-commerce to new retail. Ali will definitely take the road of new retail and cloud data in the future. These large enterprises generally operate across industries and borders. Chanel, a great brand, once opened a coffee shop and made a robot. In 2003, I remember Wahaha, which also produced children's wear. Liquor was also produced in 20 13 years, but it seems that all of them ended in failure.

To say the most wonderful thing, I feel that the Six Gods cocktail came out online around May this year. It was really a craze in the circle of friends. At that time, the Liushen cocktail was so popular that money could not be robbed overnight. I remember that in the online pre-sale stage on June 6th, Liushen cocktail 17 seconds grabbed 5000 bottles. On the 25th, besides, the Six Gods made great achievements. At that time, many netizens said that Liushen cocktail really smelled like Liushen drink or Liushen drink.

I think everyone will definitely have a question, why is the product so advertised and so successful? ? Personally, I think the more these wonderful products can attract the public's psychology. You think, in our minds, mouthwash, toilet water and toothpaste are not edible, but these cross-border enterprises just turn these impossible things into possible things, which really captures the public's psychology. What's more, this kind of thing was only sold in 48 yuan at that time, and it was acceptable to the public. But after the fire, the price on Taobao soared from 48 yuan to 599 yuan? There was really money to buy it at that time. Although these things are wonderful, these cross-border feelings are done very well, and the marketing effect is definitely 1+ 1 greater than 2.