Hamburger, a very common kind of western fast food, is usually made of buns, beef patties, cheese slices, tomato slices, lettuce, onion rings and other ingredients. It is rich in layers, novel in appearance, priced at around10-20 yuan, cheap and delicious, and nutritious. It is one of the favorite western foods for young people.
(2) Pizza
Pizza, a western-style food originated in Italy, is popular all over the world with its outstanding taste. Pizza is generally baked with special cake bottom, cheese, sauce and stuffing. The outer layer is crispy, the inner layer is soft, the flavor is rich and delicious, which makes people memorable, and pizza also has high nutritional value, so there are countless people who like to eat, and the market is hot.
(3) Steak
Steak, also known as "steak", is a kind of lumpy beef and one of the most common foods in western food. There are many kinds of western-style steaks, including filet mignon, naked eye steak, sirloin steak, sirloin steak, T-bone steak, etc. They have different tastes, are very fragrant and rich in nutrition.
(4) French fries
French fries, a kind of food made from potato by cutting it into strips and frying it, is one of the popular western fast food, which is popular all over the world. Golden French fries dipped in sour and sweet tomato sauce, one bite at a time, delicious, soft and not greasy, delicious to stop.
The conditions for joining western-style fast food restaurants (1) have the financial strength and management ability that meet the requirements for joining and opening stores.
(2) Recognize and accept the corporate culture and business philosophy of the fast food brand, and be familiar with its joining mode.
(3) Be able to actively participate in relevant training provided by the headquarters and obey the unified management of the headquarters.
(4) Have a certain ability to resist risks.
The cost of joining western fast food restaurants is relatively low, and the cost of joining western fast food restaurants is about 5- 10 million yuan. Because there are many factors that will affect the cost of joining, there will also be western-style fast food restaurants that obviously join a brand, and one franchisee will spend more money than another franchisee.
The joining process of western-style fast food restaurants (1) first leaves a message for consultation and obtains the joining information.
(2) Two-way inspection, where franchisees and brands know each other and inspect whether it is appropriate to become franchise partners.
(3) sign a franchise contract.
(4) Opening preparations, including store design and decoration, staff recruitment, personnel training, material logistics and distribution, etc.
(5) Opening support.
(6) Follow-up operation services.
Pay attention to joining western-style fast food restaurants (1). Is it legal to join the company?
In recent years, the management of newly opened stores in China is strict. When choosing Hamburg brands, large companies must be selected to join, and the audit of the industrial and commercial departments is also needed. If the company headquarters has "China Catering Industry Integrity, Quality and Service Demonstration Unit", "Top Ten Integrity Chain Enterprises in the National Catering Industry" and "Top Ten Brand Suppliers", it will prove that its strength is stronger. This company is professional, first-class and more reliable.
(2) the support of the company's headquarters to the store.
No matter where you open a western-style fast food restaurant, you need publicity. For those who have not been exposed to western-style fast food restaurants, if you don't understand the promotion, you must support it from the headquarters. Therefore, when choosing a brand, we should also pay attention to the support of the headquarters to the stores, such as whether to provide take-away planning, technical training, take-away brand cooperation and so on.
(3) Is the product distinctive?
When investing in western-style fast food restaurants, we should pay attention to whether the products have characteristics, which is an important factor in accumulating customers and expanding customers. In addition to the appearance advantage, it depends on the taste, so you must choose brand products to join.
(4) the question of joining fee
When investing, we should pay attention to whether the company's fees are reasonable, and also confirm whether there are any other fees after signing the contract. Never choose a company that charges irregularly, but choose a one-time fee.
The Process of Opening a Western-style Fast Food Restaurant (1) The Choice of Geographical Environment for the Location of Western-style Fast Food Restaurant
Generally, the main marketing targets of western-style fast food restaurants are children and young people, so the geographical location we choose will start from these two points. Near the school, amusement parks, these are the main consumer groups of our western-style fast food restaurants positioned on children. Of course, there are still many consumers in western-style fast food restaurants, and many parents will accompany their children. We will locate the main consumers in the vicinity of commercial streets, large shopping malls and supermarkets, and some entertainment places.
(1) street selection
We all know that the location with a large flow of people is not necessarily a good store operation. For the choice of streets, we need to choose a place with a large flow of people and where people can stop for a long time! The sidewalk must be wide, and people like open places. If it is not convenient to walk, I believe people will not choose how long to stay here. Of course, the road can't be too wide. The road is wide, and there are a lot of passing cars. People often just wait here for a new traffic light. Who will visit your shop at this time? It's best to have no guardrail in the middle of the road. If a customer sees your restaurant crossing the road on the opposite street, it's a very reluctant thing. If a guardrail is added in the middle, the consumption will be almost zero.
(3) the choice of consumption environment
For western-style fast food restaurants, we need to look at the surrounding consumers according to the market demand. This is just like if you open a store selling luxury goods in a poor ravine, then the turnover of this store may always be zero, so we must first examine the consumption level of the surrounding residents when choosing a site.
The naming skills of western-style fast food restaurants (1) should be combined inside and outside.
The names of western-style fast food restaurants should be combined inside and outside, and the appearance and appearance should match, so that the image planning of western-style fast food restaurants can be more perfect. Therefore, we should not take the wrong first step in operating a western-style fast food restaurant. The name of a good western-style fast food restaurant should have two characteristics:
① Names should be loud in pronunciation, auspicious in meaning, beautiful in shape, elegant, pleasing to the ear, easy to remember, strange but not eccentric, new in meaning but not explicit, refined and acceptable to all, and we should try our best to avoid the appearance of duplicate names and indecent names.
(2) the name should conform to the product characteristics of the industry, and there should be no conflicts with the names of the local place names, legal persons and responsible persons, and it should be consistent with the relevant characteristics of legal persons and responsible persons. Among them, in a sense, the internal information plays a greater role.
(2) Have the intention of thriving business.
Western-style fast food restaurant names should have the concept of "looking at the world" in order to look at the world, with prosperous business and rich financial resources reaching the Three Rivers!
Pay great attention to brand style in nomenclature. On the one hand, this can also reflect the quality and management mind of the owner. If the names of goods and shops are elegant, customers often have a "multiplication" effect because of the psychological added value, and natural financial resources are rolling in.
Western-style fast food restaurant procedures (1) Industrial and commercial procedures required.
Newly established restaurants should go through the business registration with the local competent industrial and commercial bureau. The Administration for Industry and Commerce shall make a decision on registration or disapproval within 30 days after the application. A restaurant that handles business registration should first apply for pre-approval of the name of the store, and after the approval of the Notice of Pre-examination of Enterprise Name, it should go to the registration authority's industrial and commercial bureau to receive the registration form of the enterprise's application for business registration, including the main items of registration, the name, domicile, business premises, legal representative, business nature, business scope, business mode, registered capital, number of employees, business premises area, business period and branch of the restaurant.
After the industrial and commercial registration is approved, the corporate business license shall be issued to the enterprise as a legal person. Before obtaining the business license, no business activities may be carried out in the name of the restaurant, and the date of issuance of the business license is the date of establishment of the restaurant. The registration fee shall be paid in accordance with the regulations, and the registration fee shall be 0. 1% of the total registered capital.
(2) Apply for hygiene license
After receiving the business registration certificate from the industrial and commercial bureau, you should first apply for a hygiene license at the competent health and epidemic prevention station where the restaurant is located, and the health and epidemic prevention station will send staff to the restaurant for inspection.
(3) environmental protection approval.
Environmental protection approval shall be handled by the local competent environmental protection bureau. The main approval item is noise pollution discharge. Restaurant operators should provide the restaurant location plan, and mark the surrounding environment and the nature of the use of adjacent buildings, and the competent environmental protection bureau will send personnel to conduct on-the-spot inspection. After passing the inspection, the competent environmental protection bureau shall sign the "consent to start business" in the column of "opinions of relevant departments" on the application for business registration, and affix the official seal.
(4) Other relevant procedures
① Industry management registration: go to the local catering industry management office. Including the grading of food and beverage outlets.
② Price audit: go to the local price bureau. Including price tags, menus, dishes and other gross profit margins.
③ Apply for liquor business license: go to the industrial and commercial department.
Examination and approval of city appearance management: facade decoration, especially outdoor facilities such as lights, signboards and advertisements. Temporary buildings or facilities. It must be approved by the Planning Bureau.
⑤ Engraving: Engraving the special seal of the contract at the seal agency designated by the local public security bureau with the business license and the letter of introduction from the Industrial and Commercial Bureau. After the engraving, leave a seal at the industrial and commercial bureau, and engrave the names of the legal representative and financial officer of the restaurant.
⑥ Tax registration: apply to the tax bureau for tax registration within 30 days after obtaining the business license.
Western-style fast food restaurant kitchen equipment (1) frying
Frying machine/oven: used for making fried foods, such as fried French fries, beef fillet, fish fillet, chicken wings, chicken chops, etc.
Banji furnace: Banji is pancakes, or hot sweet cake. Banji Furnace is a jinao specially used to make Banji.
Waffle maker: it specializes in making waffles.
Steak frying table: it is specially used for frying steak, and the thickness of the frying plate is 2 ~ 3 cm. When the steak is released, the frying plate will not be cooled rapidly due to the low temperature of the steak, resulting in the loss of blood of the steak.
(2) Cooking
Soup pot: mainly used for making soup.
Oven: used for baking dishes.
Steaming cabinet: It can be used to make snacks or steam dishes.
(3) Baking category
Mixer: used to beat eggs and cream and stir dough.
Mixer: Used for mixing dough.
Proofing box: used for proofing dough.
Crispy machine: used to make crisp cakes and bread.
Oven: It can be used for baking bread and western snacks.
Toast oven: used for heating toast and bread slices.
(4) Other equipment
Decontamination equipment such as fresh-keeping cabinet, freezing cabinet, quick-freezing cabinet (food that needs quick freezing, such as making and temporary storage of quick-frozen coffee and cold drinks), platform refrigerator (which can be used for temporary storage, fresh-keeping and operation of food), ice maker (making ice cubes), etc.: dishwasher, dirty dish table, high-pressure shower, gas collecting hood, disinfection cabinet, etc.
Decoration skills of western-style fast food restaurants (1) pay attention to comfort.
Nowadays, people's living standards are constantly improving, and the environment for dining is also very high. One concept of western-style fast food restaurant decoration is comfort. People who rush about for life every day are very tired. After a busy day, they all want to sit down and have a rest, enjoy a delicious meal comfortably and drive away the fatigue of the day. Therefore, when decorating western-style fast food restaurants, we must pay attention to the comfort of customers' dining. Only when this is met can we release the fatigue of the day.
(2) Consider convenience
Many people will walk around when eating, so we must take convenience into account when decorating. Decorating restaurants should be convenient when eating, and we should set up bowls and chopsticks before eating, so pay attention to designing a cupboard with bowls and chopsticks beside the table when decorating, which is readily available and convenient for eating. The side table plays a great role, and paper towels can also be placed. Paper towels are essential for dining and are used many times. The convenience brought by the sideboard is not limited to these, and you can also place fruits after meals, read books after meals and so on.
(3) Spacious
In the decoration of western-style fast food restaurants, we should start with comfort, convenience and spaciousness, giving people the feeling of release and enjoyment, so that consumers can feel comfortable. In addition, products and services are hard indicators and cannot be ignored.
Key points of western fast-food restaurant design (1) Pay attention to color matching.
Western restaurants pay more attention to the dining atmosphere, so if the design of western restaurants does not pay attention to the matching of lights and colors, it will have a great impact on the atmosphere of the restaurant. And the matching of lighting and color in the restaurant is designed according to the overall decoration style. If the design of the western restaurant is relatively high-grade, then the lamps of the restaurant can choose a relatively gorgeous large chandelier; If you want to create a casual and fashionable western restaurant, then the lights should be softer and the colors can be used in a variety of colors.
(2) Consider the choice of furniture
When buying western restaurant furniture, it should be matched with the overall western restaurant design style and color, and the size of dining tables and chairs should be consistent with the whole space. In the choice of tableware, the tableware in western restaurants includes knives, spoons, plates and so on, and these tableware are basically made of stainless steel. In addition, we should also pay attention to the selection of tablecloths. Generally, tablecloths in western restaurants are mainly made of cloth, and there are elegant patterns on them.
(3) the role of lighting design
The lighting design of the western restaurant not only ensures the environmental lighting, but also emphasizes the different dining areas, especially the places where the lighting is used. All kinds of dining utensils and delicious food are placed on the table, which is more independent by point light source lighting, and can highlight various colors and shapes of food, drinks and so on. In addition to taste buds, it is also more environmentally friendly and private. When necessary, it is supplemented with lamps and table candles. The restaurant has a small stage, and the stage lighting is generally designed separately, emphasizing light to highlight the visual focus.
Western-style fast food restaurant decoration style Western restaurant design styles can be roughly divided into: western style with rich rural flavor, western style with European classical atmosphere and western style with avant-garde high-tech school. Each style will correspond to different consumer groups, and the design should be based on which consumer groups are the main ones.
The decoration budget of western-style fast-food restaurants is mainly calculated by looking at the grade, style and area of your decoration. Generally, the decoration of fast food restaurants is not necessary to be too high-grade, and there are more middle and low-grade decoration. In terms of decoration style, most bosses will choose simple decoration in order to save the decoration cost. In this way, if they choose middle and low-grade decoration, the cost is about 50,000 yuan -8 yuan. If they want to decorate a little higher, the decoration cost is about100,000 yuan, depending on their own economic ability and needs. Western-style fast-food restaurant decoration renderings
How to run a western-style fast food restaurant (1) should pay attention to the standardization of service.
It is not difficult to find out that the success of well-known western-style fast food enterprises lies not only in the advantages of food itself, but also in the presentation of service. Good service can greatly enhance the competitiveness of high-quality western-style fast food. Therefore, if you want to run a western-style fast food store well, you must pay attention to service and improve the service quality through specific clothing, service etiquette and standardized service processes.
(2) Pay attention to cooking time
The cooking of western-style food is different from that of Chinese food, especially paying attention to eating at the right time. The taste of food is closely related to the time of import, so cooking should be carried out according to the presentation period of excellent taste of food, so as to better ensure the presentation of excellent taste of food.
(3) Pay attention to the hygiene of stores.
Hygiene is the key point that all food stores need to pay attention to, so domestic professional western-style fast food pays great attention to the hygiene of the stores. Only by creating a clean and comfortable eating environment can we better highlight the dining experience of western-style fast food. Therefore, in the specific western-style fast food business process, we must arrange the sanitary cleaning plan in time to ensure the hygiene of the store.
(4) Do a good job in marketing activities
Marketing activities are directly related to the promotion of store performance, so in the specific operation of western-style fast food, we must launch marketing activities in a timely manner and make a comprehensive analysis according to the location and customer base of the store.