If Mr. Li’s Zhou Hei Ya obtains Zhou Hei Ya’s authorization, it will not constitute infringement. Otherwise, it will constitute infringement and should be compensated. Zhou Hei Ya is a well-known chain brand, and Zhou Hei Ya is also a registered trademark. The inclusion of Zhou Hei Ya in the name is obviously a similar brand, which confuses market entities and the source of goods, and is an infringement. As a well-known trademark, Zhou Hei Ya may attract the attention of local courts and various rights protection organizations, but it is better to avoid it as much as possible.

Zhou Hei Ya franchise conditions

The current investment cost of a Zhou Hei Ya franchise store is about 200,000 yuan, which mainly includes Zhou Hei Ya brand usage fees, store rent, internal decoration, purchase of operating equipment, and opening Promotional activity expenses, etc., the most important part of which is the cost of renting a store. Let’s first talk about the brand usage fees. Currently, you need to pay a brand fee of 10,000 yuan to join Zhou Hei Ya store.

These fees also include subsequent professional training costs, so they are very cost-effective. The second is the rent of the store. According to the current standards for opening a 50-square-meter franchise store in second-tier cities, the rent we need is about 120,000 yuan per year. If we decorate the interior of the store according to unified brand standards, It requires 30,000 yuan.

Finally, we need to purchase a batch of business equipment, including cooking storage cabinets, refrigeration equipment, etc., which cost about 20,000 yuan. In order to build the brand and expand the market in the early stage, we need to carry out pre-opening publicity, and the required cost It's about 10,000 yuan. Calculating this, if we want to open a Zhou Hei Ya franchise store, we will need about 200,000 yuan.