Recently, the fastest and most jaw-dropping reversal is not Simba, who sells sugar water as bird's nest, nor Luo Yonghao, who is exposed to selling fake goods, but a domestic Internet giant who is fighting in the field of community group buying.

At first, the news that Alibaba, JD.COM, Pinduoduo and Didi Jiama bought a group and started a price war made consumers foresee that there would be wool mites next.

Sure enough, under the crazy subsidies of the giants, all kinds of "optimization" and "shopping" contributed a lot of wool to new users. For example, only 0.0 1 yuan for boxed eggs, less than two yuan for a kilo of fine vegetables, etc., for a time, consumers all over the country were attracted.

Although some consumers will think about it, what about the elderly and vendors who let the internet giants buy food in the vegetable market? However, tempted by low prices, these consumers are still popularized and embark on the road of buying food by group purchase.

At the same time, major media websites have also published articles, almost all of which are optimistic about the community group buying market. But soon, the trend of public opinion changed dramatically. The media that had compared the giants who had the most advantages turned around and began to dig deep into the potential problems of the price war of community group buying, indicating that the Internet giants were robbing vegetable farmers of their jobs.

This reversal caught the author off guard, but it's not hard to understand, because before the public opinion changed direction, officials began to leave the scene and criticized the Internet giants such as Ali and JD.COM by name.

1February 1 1 day, Politburo meeting of the Chinese Communist Party emphasized that "anti-monopoly should be strengthened and disorderly expansion of capital should be prevented". Then the official media such as People's Daily and Xinhuanet voiced again.

At the same time, relevant state departments also talked about Internet giants such as Alibaba, JD.COM, Pinduoduo and Didi who had participated in the price war of community group buying before.

The official attitude is very obvious and serious, and the official comments are even more accurate.

Monopoly and disorderly expansion are the problems of all the industry giants in the world at this stage. The reason why Ali and other giants lure consumers with low prices is to seize more and more markets after mastering the supply chain, thus forming a monopoly and getting pricing power.

Once capital forms a monopoly, only consumers and every link in the supply chain will be bonus hunter.

In addition, the industries that Internet giants want to expand and monopolize this time involve the vegetable basket project.

The so-called vegetable basket project is a national economy and people's livelihood industry involving the safety of food, vegetables and meat, as well as food prices and CPI index. Such an important and sensitive industry must not allow the disorderly expansion of capital.

Originally affected by the epidemic and the internet economy, the business of vegetable farmers and small individual merchants was not good. To this end, the state vigorously promotes the stall economy and safeguards the interests of the people with employment difficulties at the bottom. However, the move by giants such as Ali is to squeeze employment by dumping at low prices.

Thus, the negative impact of capital monopoly and disorderly expansion is quite serious. It is an urgent problem to prevent capital from kidnapping the national economy.