Idlefish above can continue to maintain an advantage in a highly competitive environment sellers only three:
① accurate selection + data analysis of the refined operation
② store group matrix operation of large flow players
③ master quality low price sources have pricing advantages
The three to be able to combine, the advantage is not generally big ~
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Suggested from the following points to fine-tune:
1, the selection of products and links to do the differentiation and to prevent peer plagiarism:
①Popular product differentiation is in the functionality, materials, use of the scenarios, such as niche markets, to avoid the simplest and easiest to think of popular products. the simplest and easiest to think of the popular product models, looking for the same demand but different products;
② niche products or blue ocean products in the category itself on the formation of the differentiation, the competitive advantage is relatively large;
③ attention to the timely deletion of the home page of the dynamic, hide part of the model price, minimize the use of business promotional map, in order to prevent peer plagiarism.
2, through the peer/platform price comparison to do a good job of pricing and find pricing advantages of the source:
① the first few peers of the competitor's price data table, to determine their own profit and have the advantage of the price range;
② sources need to keep looking until you find the best quality suppliers, do not talk about one or two of them regardless of, and a lot of high-quality suppliers have not been tapped out! be tapped out.
3, continue to update the profit single product: most people are satisfied with the status quo, simply do not spend time and energy in the selection of products on the change, the pace is too slow and eventually out of the game! Continuous updating is not required every day on the new, according to their own rhythm, the flow of stable single stable can not be used every day on the new, the flow of decline in a timely manner on the new until stabilization, the new does not require more than one, do not win the volume, to win with the quality.
4, with the times to study the changes in the idle fish: the face of the idle fish platform rules are constantly updated, the idle fish players should be warmed up, the formation of a circle, mutual exchange of learning to explore the experience of closed-door car will only go more and more biased!
5, in time, part of the high profits into scale (only for professional sellers): after a good profit to consider expanding the scale, take out part of the profits to build an account matrix to balance the risk of responding to the competition on the scale of the defense force
Finally, it is recommended that do not make all the stores into popular pop-up products, to do the segmentation of the market, to avoid the most popular and most common products. Because the explosive products are basically low unit price or low profit, after all, high profit (more than 100 / single) and high single volume (sunrise hundred single) is contrary.
Because the low price segment of the product is too many entrants, the average profit is pulled down, even if the sunrise of two hundred single, just consulting, shipping and after-sales is busy enough; and high profit products only need to be out of the 10 single enough, and the service of customer service is not so much, shipping and after-sales volume will be greatly reduced, a person can operate at the same time more stores.
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