Economic Observer Li Yi'an reported in Shanghai recently, a person close to the core of the high level of the Luo Alixi told the Economic Observer reporter, "Luo Alixi" the main body of the company's Beijing Thinking Creatures Information Technology Co. The company has been in communication with a number of brokerage firms and investment banks. A large brokerage firm's investment banking department also revealed the above news to the reporter. The investment banker added that the investment banker had proposed an overseas listing program to Luo Lushisi, but Luo Lushisi has decided to place the listing in the A-share market.

"One important reason may be the branding aspect. Luo's positioning is 'knowledge service operator', and its business model is also focused on just paying, and its main audience is in China, the concept of 'the first share of knowledge payment' may still win a good valuation in the A-share market, and the A-share listing can also bring a better brand effect." The investment banker said there is no obstacle to Luo's profit of over 100 million in 2017 as far as financial indicators are concerned.

The reporter sought confirmation on the above from a public relations source at Beijing Thinking Maker Information Technology Co. and did not get a reply as of press time.

Previously, there was a document circulating online that said Luo Zhusi will plan to submit an A-share IPO application in the second half of 2018, with the goal of landing on the Growth Enterprise Market by the end of 2019, with its revenue and profit data: revenue in 2015, 2016 and 2017 Q1 were 159 million, 289 million and 151 million, respectively; and the net profit was 18.6 million yuan, respectively. 44.62 million yuan, 38.05 million yuan. It also said that its proposed Pre-IPO financing of 960 million yuan, investors include: tencent, sequoia capital, hero mutual entertainment, etc., valuation of about 7 billion yuan.

But Luo Zhenyu, the founder of the series of thinking, then responded that the listing "no timetable", also denied the "7 billion valuation". At present, the latest financing news and valuation information recognized by the official seal of the Luo Series of thought for the completion of the B round of financing in October 2015, valued at 1.32 billion yuan, China Culture Industry Fund, Qiming Venture Capital and other followers, at the same time, Liu Chuanzhi and other industry bigwigs involved in the Luo Series of thought of the equity crowdfunding. China Renaissance acted as the exclusive financial advisor.

Publicly available information shows that "Luo Series of Thought" 2012 broadcast so far, the long video talk show has accumulated 205 episodes broadcast in Youku, Himalaya and other platforms to play more than 1 billion people.December 2015, as the "Luo Series of Thought" producer and keynote speaker "Luo fat" Luo Zhenyu launched a paid subscription to the content platform "get". In December 2015, Luo Zhenyu, the producer and keynote speaker of "Luo Lixi", launched a paid subscription content platform called "Get", and began to try and explore the business model of "knowledge payment", upgrading from a simple book seller to a "knowledge service operator".Starting from March 2017, the program "Luo Lixi" has been broadcasted for 1 billion times.

The program "Luo Series of Thought" was changed from video to audio, from weekly broadcast to small daily broadcast, and was completely transferred to the "Get" App, and all other audio and video platforms were no longer updated.

Listening book VIP fee mode is divided into monthly, three months, half a year and annual. Psychology", "History", "Business Studies", "Self-Management", "Management". "In addition to this, the "subscription column" stationed 32 speakers, subscription price of 199 yuan, the number of subscribers from 20,000 to 230,000 ranging state. Peking University economics professor Xue Zhaofeng, for example, its economics column subscribers more than 230,000, according to the price of 199 yuan / person calculation, the total amount of more than 45 million. Even Xu Lai, the editor-in-chief of the relatively niche GoShell.com, with a subscriber base of 23,000, was able to capture about 4 million in revenue. Although the specific percentage of the share is not known, but from the above data, "pay for knowledge" has become a wind mouth.