1. Lower channel cost: As a large-scale e-commerce platform, JD.COM has a huge sales network and supply chain system, and has established cooperative relations with many brands. Compared with the self-operated stores in Telunsu official website, JD.COM can enjoy more wholesale discounts and channel concessions, thus obtaining lower procurement costs and being more competitive in product prices.

2. Promotional activities and coupons: JD.COM often offers various promotional activities and coupons, such as snap-up, full reduction and full gift, which can further reduce the product price. However, Telunsu's self-operated stores in official website rarely carry out such activities, so the price is relatively high.

3. Brand resources and positioning: As an e-commerce platform, JD.COM has gathered many brands and commodities. In order to attract more users and increase sales, JD.COM cooperates with Telunsu brand to provide exclusive promotion and customized products, which are usually at lower prices.