Since last year, milk tea, melon seeds and pickled mustard tuber have increased in price, and instant noodles have finally been unable to live as jade. In this tide of rising prices of mass consumer goods, instant noodles have become a new member.
As soon as the news came out, the Fat House Party expressed unhappiness. "My happiness is so simple, but it is becoming more and more extravagant."
02, instant noodles also make people unattainable?
Many short video platforms' UP owners spit out: "The freedom of instant noodles is gone" and "instant noodles are too high to climb". This kind of voice is not without illness.
After all, today's instant noodles are no longer limited to the once simple "braised beef noodles" and "Laotan pickled noodles", and the trend of high-end market is particularly obvious.
Many high-end instant noodles are very exquisite in ingredients, and the production process is greener. They even don't lose takeaway in the preparation and stewing of some packages.
In 20 16, 10 yuan's high-end instant noodles began to come into public view.
After that, ultra-high-end products appeared, such as "Lamian Noodles said" fresh and thick mixed noodles with crab roe. After receiving the coupon discount on Tmall, the price of two packages was as high as that of 89 yuan.
New brands are also emerging one after another. The "Fengwei School" not only has a generation of idol Nicholas Tse in charge, but also the blessing of thick-cut beef brisket. The price of a single bag in Tmall flagship store is as high as 32.9 yuan, making instant noodles no longer "pictures for reference only" but "what you see is what you get".
Master Kong and Uni-President, the two giants of instant noodles, are also committed to conquering the high-end market. In Tmall flagship store, Master Kong's "Express Suda Noodle Restaurant" has a Thai-style winter noodle, and the two bowls are packaged at a preferential price of 39.8 yuan.
Unifying the "Man-Han Banquet" is also to invite Sean Xiao, a top-notch love bean, as the spokesperson, and send Sean Xiao postcards to fans. The price of a single bowl is around 16 yuan.
According to Zhu Danpeng, a food industry analyst in China, the domestic instant noodle industry is still in the cycle stage of low operation, and the price increase can provide consumers with better products and a better service system.
On the whole, the price increase is benign, and the increase of 10% is also within a reasonable range, which will not affect sales.
However, many consumers don't pay for this statement. Although the price increase is only a few cents, in terms of the price increase, the increase is as high as10% ~12%. Perhaps for the people who live in rented houses and go out to work, this wave of price increase is not as "insignificant" as experts say.