I think if you open in a small town you can not have to go to join people's brands, so you do not have to spend so much money to give the franchise fee.

The people in the town didn't go out to see too much of the world so it's not a brand they're not sure about.

You can set up a brand on your own just fine, but to taste well done on someone to eat. The most important thing is to ask the master to be good, more to go to other points to eat more to learn the advantages of others, and then come back to do their own, believe that they can do well.