glutinous rice network
glutinous rice network original popular beauty pageant mechanism?
The most beautiful Nuomi fans are on fire! In just one day, this seemingly simple activity has accumulated more than 220,000 participants, sun "beauty pageant win rate" and guest beauty pageant "judges" has become a popular microblogging sharing topic. Now the only suspense, perhaps who will eventually be able to sit on the throne of the group buying beauty pageant.
All people have the desire to be beautiful, and Nuomi used a simple competition setup like the group-buying model to create the original "mass beauty pageant mechanism", which gave every user an opportunity to participate in the beauty pageant and experience the beauty contest as a judge, which is simple, interesting, fresh, exciting, and experiential, and exactly what the "Most Beautiful Nuomi" contest is about.
Group purchasing beauty contests are popular? The "non-discriminatory beauty contest" mechanism has mobilized the participation and interaction of many group-buying users, both men and women, young and old, to take part in the beauty contest, participate in the evaluation and share the experience, and to play "a lot of fun". The most important thing is that you have to be able to get the most out of your time. It is understood that emphasizing the subtle experience of group-buying users and continuously improving their group-buying experience has enabled Nuomi to win 22 million loyal users in a short period of time, and to win the "Industry's Best After-sales Service Award" in the 2011-2012 China Group Buying Industry Selection, which may also be the reason why Nuomi will be the first group-buying company in China to win the "Best After-sales Service Award" in the 2012 China Group Buying Industry Selection. This may be the reason why Nuomi.com has taken "730 days, Nuomi is a life experience" as the theme of "The most beautiful Nuomi fan's ultimate PK" for the 2nd anniversary of its launch.
At the same time, Nuomi is becoming a "dark horse" in the industry at the important juncture of 2012 when the group-buying market is consolidating and the giants are rearranging their order. According to the latest group-buying market data released by Laiyou.com in May, Nuomi.com has successfully locked the top three market positions in terms of industry turnover, and its living consumption transaction volume is ranked first in the industry.
The giants are competing on user experience?
For this phenomenon, industry insiders believe that the most intense competition in the Chinese group-buying market has resulted in mainstream group-buying websites paying great attention to the user experience from the user's selection of the order, the order to the final consumption of the entire link:
On the one hand, there are many types of group-buying products available to the Chinese user to choose from, including the Nuomi Networks, the Meituan Networks, the LaShou network, and other mainstream group-buying websites, including the Nuomi Networks. On the one hand, there is a wide range of group-buying products for Chinese users to choose from, including Nuomi, Meituan, LaShou, and other mainstream group-buying websites, which cover a wide range of living areas from food, entertainment, movies, hotels, online shopping, etc.; on the other hand, mainstream domestic group-buying websites have better user protection such as overdue refund and refund at any time, so that users don't have to worry about anything; in addition, China's group-buying websites have fierce competition and high pressure to survive, and they also have a better sense of honesty. Moreover, the operators of domestic group-buying websites also attach great importance to user experience, and Shen Boyang, general manager of Nuomi, has positioned himself as the "group-buying experience master" of Nuomi and collected users' suggestions through microblogging.
In contrast, good user experience also makes Chinese group-buying users happier, and this industry background has partly led to the development of the largest group-buying site in the United States in China met its "Waterloo", and I believe that with the further consolidation of the domestic group-buying market, the mainstream group-buying sites that emphasize user experience will further show a trend of steady growth. The company's main goal is to provide the best possible service to its customers.
This article is a manufacturer's report, and Yixiu Women's Network is only responsible for disseminating it, and is not liable for its content