Instant noodles survey report can be described from three aspects, the first can describe the purpose of the survey report, the second is to describe the specific process of investigation and data, the third to describe the results of the survey report and analysis.
Instant Noodles Investigation Report Sample 1:
In the 21st century era of pursuing economy everywhere, along with the accelerated process of globalization and the improvement of the pace of life, people are pursuing convenient and affordable things, but this also brings people uneasiness, trouble, disease and hidden danger. They have been integrated into people's lives from small to large, from shallow to deep, and people have developed a certain dependence on them. For example, instant noodles, as a fast food, are favored by primary and secondary school students, students living in schools, business travelers, and people who stay up late at night because of their "convenience". The following is the report of a field survey I conducted on Daqing New Mart about instant noodles in my spare time.
Survey content and method:
Survey content: the instant noodle market survey is mainly to investigate the types of instant noodles, brands and sales in Daqing New Mart stores and analyze the results of the survey.
Survey Methods: 1. Observational survey: in the Daqing New Mart shopping mall sales of instant noodles in the area to observe and record the words and deeds of the survey respondents, so as to understand the real reaction of the survey respondents.
2. Online collection of information and online survey
Body
1 History of Instant Noodles
August 25, 1958, the founder of Nissin Foods, Momofuku Ando (1910-2007 formerly known as Wu Baifu, a Japanese-Taiwanese) sold the world's first bag of Instant noodles - bags of "chicken broth ramen", which is known to all children today
January of this year, with the addition of seasoning bags, the manufacture of instant noodles that can be flavored by diners as they wish, so that the instant noodles from the early childish products have grown into a popularized product with a stable market.
In January, the company created instant noodles that could be flavored as much as they wanted.
In 1971, cup noodles were added.
The development of instant noodles in China began in 1970, China's first bag of instant noodles
2 Types of Instant Noodles
Instant noodles are made by shredding out the noodles through steaming, deep-frying, so that the shape of the noodles is fixed, generally into a square or round, and before eating to boiled water and boiling water to dissolve the seasoning, and the noodles heated to brew the open, in the stipulated minutes (not more than 4min) within a specified minute (no more than 4min) can be eaten instant food consumption. The main ingredients of instant noodles are wheat flour, palm oil, flavored sauce and dehydrated vegetable leaves, etc., the current market should be delicious instant noodles or the top ten brands online recommended top ten instant noodle brands, there are Master Kong / Noodle Buster / Fu Manchu more, unified / good strong - clever noodle hall, Hualong - this McLong, the white elephant instant noodles and so on. Instant noodles market status
Into the supermarket, in the food counter a wide range of brands of instant noodles, instant noodles according to the process of division of the main: fried instant noodles, non-fried instant noodles, wet instant noodles, three; bags, bowls, cups; and grain non-fried instant noodles, corn instant noodles, instant noodles, fans and so on.
3Sales
Currently the largest consumer of instant noodles is China, followed by Indonesia, Japan and the U.S. In 2007, the global sales of instant noodles was about 97.9 billion packets, China's production of instant noodles reached 49.8 billion packets, accounting for 1/2 of the world's total output; the Chinese people consume instant noodles accounted for the world's 1/3, China has become the world's largest producer and seller of instant noodles. China has become the world's largest producer and seller of instant noodles.
Statistically, the current instant noodle market still occupies a large portion of the convenience food, in the supermarket fried instant noodles and non-fried instant noodles accounted for 60% to 70% of the convenience food, miscellaneous food convenience, convenience
Fan share of about 15%, fresh wet noodles, fresh noodles, frozen noodle series accounted for 20% of the strong.4 Consumer safety
Because of The bowl attached to the instant noodles is composed of polystyrene, however, the polystyrene itself is not heat-resistant, and after meeting hot water, it is often mixed with the soup and condensed on the stomach wall, resulting in the inability to properly digest food.
The seasoning packets may also be heavily loaded with preservatives for long term storage. Some of the more expensive instant noodles often come in soft cans, which are also a way of preserving them.
At present, many people attribute instant noodles, along with french fries and hamburgers, to junk food, and most consumers have come to realize that deep-fried instant noodles belong to the category of high-calorie, low-nutrient fast and convenient foods. With the acceleration of the pace of life and the improvement of living standards, consumers not only consider the speed of food, more aspects of the food began to focus on health, green, fashion and many other factors.
5 purchase method
In addition, but also pay attention to the following points:
1. Note that the preferred brand-name products. Famous brand-name products are produced by larger enterprises, many national supervision and sampling results prove that the quality of products from large enterprises is better.
2. Pay attention to the production date, try to buy recent products.
3. Pay attention to whether the product packaging is exquisite and beautiful. Most of the famous brand companies use automatic packaging machine packaging, while counterfeit traders in order to reduce costs, are in the very humble conditions of hand-packed, so you can not buy poor quality packaging or packaging has broken the instant noodles.
At the same time, remember to pay attention before eating:
(1) look at the color: where the cake is uniform creamy white or yellowish, no burnt, raw phenomenon that is qualified instant noodles.
(2) smell: good instant noodles smell normal, no moldy, harry smell and other odors.
(3) look at the appearance: good instant noodles neat shape, pattern uniform.
(4) Look at the rehydration: after rehydrating the noodles, there is no obvious broken stripes, and stripes, the taste is not pinched, not sticky teeth for qualified instant noodles.
6 Healthy Eating Methods
(1)Wash the wax on the instant noodles with warm water
You will notice that the noodles are very skillfully linked together. You know that some form of wax coating is needed in order for the noodles to hold together nicely, and studies have shown that that wax coating on the noodles is very toxic to our bodies and we shouldn't consume it too often.
(2) Instant noodles should be boiled and eaten
(3) After soaking the noodles you should pour out the soup, and from a health point of view, when we soak the noodles, then put in the seasoning packet. At the same time, the seasoning should not be added to all of them, and then add some healthier seasonings, not only better flavor, but also eat more peace of mind is not good for your health. Soak instant noodles, it is best to pour the soup, and then blended with boiling water or other soup,
(4) eat instant noodles should eat some fruit
Conclusion: in the supermarket, observed that some consumers in the see corn instant noodles stop, like discovering a new continent of the same as the novelty, shouted "this is the corn flour". Therein lurks the consumer's thirst for healthy and green food. Therefore, I suggest that the state should be the main launch of non-fried noodles (omitting the process of frying so does not contain palm oil and saturated fatty acids), "hot dry" instant noodles ("hot dry" refers to the hot air drying, you can avoid frying. It reduces the water content of the noodles to about 10%. This water content is much higher than that of fried noodles, and the requirements for preservation are correspondingly higher). A variety of healthier ones are available. At the same time, instant noodles are only used as an emergency food, not a staple food. Therefore, people should try to consume instant noodles as little as possible when it is not necessary. If consumed for a long time, it may cause gastrointestinal diseases. A small instant noodle is actually not simple, scientific and reasonable consumption, in order to make instant noodles convenient for our life. It is wise to have a 2-3 days rest before we eat another pack of instant noodles. This is because it takes about 3 days for our body to clean out that wax coating from our body, which will lead to cancer if stored in our body system for a long time.
Instant Noodles Investigation Report Sample 2:
Instant noodles, drinks and other food hidden price increases City Consumer Protection Commission investigation found that: although the price has not changed the net content but shrunk, instant noodles, beverages and other food hidden price increases
Instant noodle companies "price alliance "has just been investigated and dealt with by the relevant departments, the relevant enterprises have played the price of the same weight reduction of hidden price increases. Municipal Consumer Protection Commission yesterday released the results of a survey announced that "Master Kong", "unified" and other brands of some instant noodles, although the price has not changed, the net content is quietly shrinking, there is a hidden price increases, infringing on the interests of consumers. Recently, the state price authorities seriously investigated and dealt with the instant noodle China Branch and some enterprises collusion to manipulate the price of instant noodles case, and strictly ordered them to take measures to eliminate the adverse effects. Some instant noodle enterprises had to stop colluding to increase prices, and instant noodle prices have come down. However, some instant noodle enterprises have "policies above and strategies below". Shanghai Municipal Consumer Protection Commission through the investigation of major supermarkets and stores selling the price of instant noodles, found that "Master Kong", "unified" two brands of some bowls or cups of instant noodles in the net content of the existence of 4.07% to 5.56% ranging from "Shrinkage", "Master Kong" tomato brisket noodle bar ramen (bag) is in the previous price increase of 11.11% on the basis of the net content of another 3.36% shrinkage. The $2 "Master Kong" Tomato Beef Brisket Noodle Bar Ramen (bag) implicitly increased by $0.27, the $2.8 "Master Kong" Braised Beef Noodle (medium cup) implicitly increased by $0.16, and the $3.2 " Unified 100" scallion oil flavor sauce noodles implicitly increased by $0.14, $3.2 "Unified 100" _O sauce seafood flavor sauce noodles implicitly increased by $0.18, $3.2 "Unified 100" Chili Sauce Flavor Sauce Mixed Noodles implicitly increased by $0.14, and the $3.1 "Unified 100" Seven Mile Beef Flavor Sauce Mixed Noodles implicitly increased by $0.18. At present, "slimming" after the instant noodles have been August 22 through the supermarket stores on the sales counter. The Municipal Consumer Protection Commission is of the view that the hidden price increase of some instant noodles of "Master Kong" and "Unified" has resulted in a seemingly unchanged price increase, making consumers unknowingly purchase products that have actually increased in price, which in essence affects consumers' choices. Our country is a socialist country party and government policy is the nature of the party and the specific embodiment of the national system, the leading cadres and staff at all levels of government in our country must first of all unswervingly implement the guidelines and policies of the central government. Policies are not only principled but also flexible. The implementation of the policy must have the principle of seriousness, but in the implementation of the policy in the concrete work and must have a high degree of flexibility. The central policy is formulated from the overall situation of the national macro-scale is with the direction, the overall situation of the principle provisions. Local governments at all levels need to be creative in formulating specific policies suitable for their regions based on the central policy. Therefore, local governments at all levels and their relevant departments are both the implementers of the central policy and the formulators of specific policies in their own regions. However, in the implementation of the central policy in the process of a small number of places from the local interests away from the central
unified deployment so that many of the policies changed the tone of the kind of loss of effectiveness into the wrong area.
1?The policy has become a resource in the hands of some local governments wantonly trampled on the government is busy developing and deciding to whom to allocate preferential policies, but through a variety of relationships and means to obtain policies in favor of their own. 2?Hungry policy auction around the development of export-oriented economy in a swarm of underground targets, tasks, grab time. 3. "Preferential policies" contest many areas finally realized the significance of "preferential policies" to "just fight" the spirit of upward scrambling downward alms to the left and right neighbors to compare! The formation of the "preferential policies" competition. 4?The rationalization of illegal measures in some areas purely from the local interests of the policy of the central government to disregard the three orders to legalize the illegal measures.5?Only seek production value without policy to put the two against each other. Many local policy enforcers only talk about the output value and speed without talking about quality and efficiency, in fact, the pursuit of output value and the understanding and implementation of the central policy in opposition to each other.
Countermeasures to solve the problem
One of the "food shrinkage" when we buy instant noodles and other food, not only to look at the price, but also look at the weight, and manufacturers should be marked with detailed information on their own products to make it clear that the price increases, so that consumers have more choice and the right to know.
Second, for "mutual collusion, market price manipulation," the National Development and Reform Commission's briefing shows the government's attitude, and I hope that other industry associations and operators will learn from this and not to take the risk of attempting to manipulate prices. "Administrative Penalties for Price Violations" is written clearly: operators, such as collusion to increase prices, price gouging, price fraud three types of violations, the competent price department will order them to correct, confiscate the illegal income, and can be imposed a fine of less than 5 times the amount of illegal income; there is no illegal income, give a warning, and may be based on the different offenses, and fines, and price fraud can be imposed on the price of more than 20,000 yuan 200,000 yuan fine; if the circumstances are serious, the NDRC will not impose a fine, but will not impose a fine on the operator. Fines; if the circumstances are serious, ordered to suspend business rectification, or by the administrative organs for industry and commerce revocation of business licenses.
Third, for the "upper policy, the lower policy" to strengthen the market price supervision and inspection, to maintain a high-pressure situation on price violations. Supervision of operators in the sale of goods, must be in accordance with the provisions of the marked price, so that consumers can choose to spend more than three. Operators are not allowed to sell goods at an additional price to the marked price, and they are not allowed to charge any unmarked fees.
Conclusions of the analysis and its inferences
(i) Conclusion In order to make our society and economy develop in an orderly manner, the central government must formulate policies in a uniform manner.
If these policies are misinterpreted, the so-called "countermeasures" are carried out, and the policies are not implemented, or if they are implemented in a different way, then it will surely lead to chaos in social and economic development. The "policies from above and countermeasures from below" has always been a common phenomenon in the implementation of policies in our country, and it is the main factor affecting the effective implementation of social policies, which exaggerates the flexibility of social policies, denies the principle of social policies, and implements local protectionism based on the standard of local interests, which has an extremely bad impact on the stability and healthy development of the whole society. We should deal with these situations correctly, and the state should make more efforts to rectify these situations, so that the social and economic development of our country can be well developed.
(II) Theoretical and practical inferences In fact, in my opinion, this kind of hidden price increase is obviously price fraud. Such a hidden behavior, I do not know if it will happen to other more commodities. If the authorities have been accommodating, "turn a blind eye", I am worried that, in the context of the Union price increases into the "mice in the street, everyone shouting", some merchants will say "no price increases! "but shrink the content, hidden price increases. Moreover, such a "seedling" has been in the "stupid", must cause a high degree of concern of the relevant departments. Otherwise, the wind of hidden price increases are bound to intensify, so that the rights of consumers once again "lost".
(3) I think because the instant noodle industry is related to the stability and development of rural society, over the years has been the support of all levels of government, I hope that all aspects of society continue to contribute to the sustainable and healthy development of this industry. I hope that consumers rationally look at the price changes of instant noodle products, but also believe that the instant noodle enterprises will be more abundant products, the most favorable price to return to consumers - the enterprise's "food and clothing parents.
Instant Noodles Survey Report 3:
I. The purpose of the research:
1. Preliminary understanding of the sample market major large shopping malls and supermarkets instant noodles status, analyze the overall situation of instant noodles in Wanzhou market.
2. To collect the product classification, sales price, sales status of different brands of instant noodles in the major large shopping malls and supermarkets in the sample market, as well as consumers' opinions, and to make comparative analysis.
3. To understand the level of consumer demand and brand recognition of instant noodles in the sample market.
4. To understand the type of purchase, habits, occasions, age level and other factors of consumers in the sample market.
II. Research methods:
1, large shopping malls and supermarkets to visit and research;
2, with some of the shopping malls and supermarkets promoters of individual interviews and research;
3, with some of the shopping malls and supermarkets individual interviews and research of consumers;
4, on the Internet to find information to supplement.
III. Research Overview:
May 16, 2009 to May 23, 2009 on the sample of major shopping malls and supermarkets for market visits and research. The research of large shopping malls and supermarkets include: New Century Supermarket, Heavy Hundred Supermarket, Parkson Supermarket and school supermarkets. The research generally felt that when consumers choose instant noodles, they pay more attention to the product brand, the packaging of instant noodles, the price of instant noodles and the taste of instant noodles. The above four points are the main factors contributing to the purchase of a particular brand of instant noodle products. In addition, young people (mainly students and office workers) prefer instant noodles.
See the following survey information:
IV. Research content:
1, now China's main brands of instant noodles Master Kong, unity, white elephant, huarong, huafeng, wugu daochang, nanjiecun, tianfang, jinfeng, siyuan, etc. Ten categories, this research is the main selection of which three categories:
A, master kang instant noodle in wanzhou large-scale shopping malls and supermarkets in the part of the varieties, flavors, packaging, price details are as follows: master kang has four major varieties, specific subcategories are Baiyi, and the price is as follows Hong Kong-style dry-boiled seafood|Sichuan Shredded Pork with Fish Sauce|Jiangnan Shredded Pork with Peppers
3. Asian Selection: Braised Beef|Pork Bone Ramen|Taiwan Pork Dumplings|Crab Roe and Abalone|Barbeque Beef|Spicy Hot Pot|Chaoling Linglong|Dried Noodles|Chow mein|Steamed noodles|Mein Jen Duo|Jin Ramen|Hanging Noodles
4. Crisp and Chilli Series: Texas Barbecue Chicken Wings|Brazilian Charcoal Grilled Steaks|The Energetic Italian Tomato Pizza Sweet and sour |Spanish red braised veal |Good Taste |Fu Manchu |Jiangnan cuisine
Some of the research prices are as follows:
1, Jen Bucket, the market price of 3.50 yuan
2, know the heart bowl, the market price of 3.00 yuan
3, with the heart of the cup: the market price of 2.50 yuan
4, boxes of dry noodles, the market price of 3.50 yuan to 4.00 yuan
4, boxes of dry noodles, the market price of ranging from $3.50 to $4.00.
5, Noodle Barrel Noodles, the market price ranges from 3.50 yuan to 4.00 yuan
6, Jen Bag, the market price of 1.80 yuan
7, Good Taste, the market price ranges from 1.30 yuan to 1.50 yuan
8, Powerful Noodles, the market price ranges from 1.30 yuan to 1.50 yuan
9, bags of dry mixing noodles, the market Price: $2.00
10, Bag of Noodle Bar Ramen: Market Price: $2.00
11, Kangshifu Big Food Bag: Market Price: $2.00
12, Crispy Noodles, Market Retail: $0.50
13, Super Fumando Bag, Market Retail, ranging from $1.30 to $1.50.
B. Unified instant noodles in Wanzhou large shopping malls and supermarkets in some of the varieties, flavors, packaging, price details are as follows: unified instant noodles are divided into unity 100, good strong, clever noodle house, small raccoon four brands.
Which unified 100 points;
1 Beef with wide noodles
Flavor: tomato beef, pickled pepper beef, red pepper beef, green onion beef.
2Seafood Chicken with Thin Noodles
Flavors include: stewed chicken with mushrooms, fresh shrimp and fish plate.
3 Pork with round noodles
Flavors include: pork bone tea, thick ribs.
4 Sauce Mixed Noodle Series
The flavors are: _O sauce seafood flavor, seven-mile beef flavor, spicy sauce flavor and so on.
Some of the research prices are as follows:
1, tomato beef, the market price of 2.50 yuan
1, pickled pepper beef, the market price of 2.80 yuan
1, red pepper beef, the market price of 2.80 yuan
1, green onion beef, the market price of 2.80 yuan
1, mushroom stewed chicken, the market price of RMB 2.80
1, Spicy Spare Ribs, market price RMB 2.80
1, Fresh Shrimp and Fish Plate, market price RMB 2.60
C. Some of the varieties, flavors, packages, and prices of White Elephant Instant Noodles in Wanzhou's large-scale shopping malls and supermarkets are detailed in the White Elephant Instant Noodles market brands as follows:
White Elephant Winning Noodles
Gourmet Meeker
Cow Noodle
Cook Noodle
Good Taste Noodle
Fellow Classmates
Dry and Dry to the End
Pretty Mouth Vinegar
Nine series, each series has a variety of different flavors
Their market price is generally between 2.5 to 3.5 yuan
2.
The market share of Master Kong 34%
Unified market share 21%
White Elephant market share 10%
3. Consumer research
55% under 25 years old
25-5535%
10% over 55
4. Consumer opinions
The market share of instant noodles is 80%. Eating more instant noodles is good for health 80%
Eating more instant noodles is not good for health 6%
General 14%
V. Summary
The following conclusions were drawn from the research on the market of instant noodles:
1. In the sample market, there is intense competition among various brands of instant noodles.
2. The overall consumption of instant noodles in the Wanzhou market shows a rising trend.
3. Strong brands have clear market segmentation, perfect terminals, and complete varieties and prices. This has a great advantage in sales. In the new century and other large supermarkets, the promotional stance makes people sweat. Master Kong's approach is worth learning from. Wanzhou local brand of Shixian Taibai has some market potential.
4, the flavor of the instant noodle market consumers preferred factors, followed by price, capacity, packaging is the consumer choice of instant noodles is more focused on aspects.
5, low-priced instant noodles are in great demand. Because the proportion of low-priced consumer groups is large. Office workers and students for instant noodles especially hobby, simple and convenient instant noodles are still very popular.
6. Many consumers realize that eating more instant noodles is not good for health, and they believe that instant noodles have little nutrition and can only be used as an emergency food, not a staple food. Eating instant noodles on a regular basis is just a way of life during busy periods. It is recommended to eat less instant noodles and more green and nutritious food.
The above is what I share today, I hope it can help you.