Relevant design ideas for public welfare poster design

1. Overall grasp

Public welfare posters must first be grasped from the overall perspective. The colors must be bright and give people a visual impact. Achieve the desired publicity and influence. The overall design of the screen must be simple and clear, and the layout must be reasonable. If a design work, especially a design work that spreads concepts, cannot explore exciting ideological connotations, it will certainly not be considered a superior work. Public welfare posters with deep thinking actually come from the designer's careful perception of ordinary life, thinking about the concepts, values, aesthetics, and creative philosophy that life brings.

The value effect of the application of serialized style in the theme creation of public welfare posters not only makes the theme ideas gain emotional resonance through repetition, but also enables all information elements to obtain the visual perception of a complete unity, that is, On the one hand, it is a complete unity of theme and idea: the ideas of sub-subjects derived from the central theme must be subordinated to the theme; on the other hand, it is a complete unity of constituent elements: the inner unity of text and language style, the main image of the advertising screen Internal unity, internal unity of the overall advertising layout design style, etc.

2. Color design

If the main color of the poster is black, it will have a profound and alert effect. The use of color can intuitively tell people that this set of posters is a serious and rigorous theme. , and then paired with bright or deep colors, you can achieve different effects of contrast or fusion. Different effects will also have different artistic expression effects. If the brightness contrast method is used, I hope it can highlight the theme I want to express to warn the world. Another advantage of light and dark contrast is that the contrast effect is strong, giving people a comfortable and impressive visual experience. Such a processing method can better depict the theme and achieve an artistic conception effect. It can be seen that the grasp and application of color are also key factors in the success of posters. Therefore, the design of poster color is very important.

In the information age

Public welfare posters provide designers with unlimited creative space in this diversified design field, and at the same time become the disseminators of modern design culture and concepts. I hope that designers can learn from other works to create works of their own inspiration. Are there any public service advertisements that you can’t forget after just one glance?

In the society we live in now, we see different advertisements every day, but some advertisements can be remembered after seeing them, while some advertisements are quickly forgotten after seeing them. The reason why this situation occurs is because we have different levels of concern for advertisements. Public service announcements like public service announcements are very difficult to forget. The editor will lead you to discuss some public service announcements that are difficult to forget after reading them.

1. Don’t talk on the phone to someone who is driving

The most eye-catching thing about this public service announcement is its cover design, which shows a middle-aged man talking to another person who is driving. You are on the phone, but something bad suddenly happens on the other end of the phone, which indicates that the call may have caused the other party to have an accident. The design of this poster is eye-catching, and it reminds people not to talk on the phone with another person who is driving, because doing so will not take the other person's life into consideration, which will lead to unpredictable dangers.

2. Sexual predators may be hiding in children’s mobile phones

This poster is also eye-catching. From the picture, we can see that in the child’s hip pocket, There was a big hand inside the phone, stretching out invisibly. This is a warning to people that they must care about the healthy physical and mental development of their children, and pay attention to the strangers on their children’s mobile phones, because those strangers may be sexual predators, which will be detrimental to the physical and mental development of the child, and may also cause sexual abuse. It causes the child to develop in a bad direction, causing the child to suffer many physical and mental health problems. Therefore, the elements of this public service advertisement are relatively simple, but it clearly and profoundly expresses the main idea, which is to call on parents of children to pay attention to their children's physical and mental development, and to pay more attention to their children's encounters with strangers on the Internet. Because children are mentally immature, they may be deceived by strangers. Therefore, as parents, we must pay attention and pay attention.

There are many public service announcements that I think are very eye-catching and unforgettable, so I won’t introduce them one by one. How to design public welfare posters?

1. When designing public welfare posters, you need to find a good starting point for creation

With the same theme and the same meaning, different people will express it in different ways. Their entry points are unlikely to be the same. It is particularly important to choose a good entry point when designing public welfare posters. For example, when designing a public welfare poster to promote compliance with traffic laws, we can use the consequences of non-compliance with traffic laws to create a creative picture. We can describe the tragic scene of a traffic accident and use this to shock the audience. It can be cut through the grief of family members, and it can also describe the warmth and beauty of life to remind people to cherish life.

2. Use graphics to speak in public welfare poster design

Graphic language is the best communication language for public welfare posters. It is different from text language and sound language. Graphic language has more advantages than other languages. The absolute advantage of two languages. First of all, graphic language can easily express the designer’s intention and be remembered by the audience.

Secondly, graphic language can express complex emotions and meanings in concise graphics, and can trigger more thinking. Thirdly, graphic language is a language without borders. No matter the cultural level of the audience or which language they use, they can understand the meaning.

3. The design of public welfare posters must fully consider the nationality and topicality of public welfare posters

As a special mass media, public welfare posters should fully consider the issues of national culture, " Although the concept of "what belongs to the nation is what belongs to the world" is not new, it is indeed worthy of our consideration. In recent years, a large number of "Chinese style" works have appeared in the literary and art circles, which corroborates this point of view, so I won't go into details here.

About how to design public welfare posters, the editor of Qingteng will share with you here. If you have a strong interest in page layout, website design,

graphic processing

, etc., I hope this article can be helpful to you. If you want to know more about graphic design materials and techniques, you can click on other articles on this site to learn.