Two modes: independent store opening and franchise store opening

Take franchising as an example. The main expenses for opening a store in the early stage are: franchise fee, rent, decoration fee, auxiliary materials, labor, water and electricity expenses.

1. The franchise fee ranges from 20,000 to 50,000 (different brands), depending on the product line. Generally includes equipment, technical training, etc.;

2. Taking third-tier cities as an example, the location of the fresh milk bar can be near the community school, and the store location is cost-effective, RMB 20,000 to RMB 30,000 per year;

3. The fresh milk shop covers an area of ??30 to 40 square meters. The cost of light decoration and heavy decoration is 6,000 to 8,000 yuan;

4. In the early stage of opening a store, it is necessary to prepare the raw materials and auxiliary materials in advance, and the cost is 5,000 yuan;

5. The per capita salary of personnel is 4,000 yuan/ Month; (the portion paid after opening the store)

6. Utilities and miscellaneous expenses 3,000 yuan/month; (the portion paid after opening the store)

The overall investment cost: 60,000 to 100,000 yuan. Compared with other projects in terms of investment funds, the initial investment in the milk bar project is small.

The business model of Fresh Milk Bar is membership + retail.

During the trial operation period of the new store, 200 members can be developed, and each member can spend 200~300 yuan per month.

The retail part is between 500 and 800 per day.

The operating income in January is between 55,000 and 80,000 yuan. The overall profit is around 70%. Monthly profit = 38,500~56,000.

After the trial operation is over (usually 2 months later), a large-scale official opening event can be held, which can quickly attract new members and encourage old members to spend and recharge.

After three months, the store will enter a stable period. Generally speaking, the number of members that a fresh milk bar store can maintain at this time is about 400 to 500.

The return on investment can be realized in about three months.