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Takeaway investigation report 1
In order to better understand the situation of campus take-out, and provide reference for the management of campus take-out and the catering service in the canteen, the University Graduate Research Center conducted a survey on students' views on campus take-out mainly in the central campus.
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Scale and method of investigation
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The survey covers almost all departments in the central campus (nearly 30 departments, divided by departments on the college website), and the survey results are representative. A total of 700 questionnaires were distributed in this survey, of which 654 were recovered and 46 were discarded, with an effective rate of 93.4%.
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Survey found
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1. Generally speaking, respondents (students in the central campus of the university) order takeout less frequently. In the weekly frequency of ordering takeout, 0 times accounts for 10%, occasional students account for 46%, and 1~3 times accounts for 30%. No matter which gender, grade and university, the frequency of students ordering take-out is relatively low;
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2. The weather, laziness, boredom in the canteen, tight study time and convenient and time-saving take-out are the main reasons for students to order take-out;
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3. Students generally report that take-out saves time and facilitates life, but at the same time, it also develops bad habits such as laziness and single diet, which disrupts the eating rules;
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4. The main consumer infringement problems that students encounter when ordering take-out are slow delivery and serious discrepancy between food and publicity. However, when faced with these problems, students have very limited means to protect their rights;
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5. Students generally report that take-out is unsanitary, but they will order it because it is convenient and affordable, and will try to reduce or not order it in the future;
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6. The students said that the speed of the campus takeaway car is too fast and dangerous; Schools should promote sales to the outside world and strengthen management on campus;
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7. Students generally report that school canteens should improve the taste of meals, reduce the price of meals and enrich the variety of meals;
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Generally speaking, the students' overall evaluation of campus takeaway is: not optimistic. There is a demand for foreign sales, but the hygiene and safety of take-away food needs to be improved.
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Suggestions and opinions
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Campus is a place where students study and live, and the safety of students is particularly important. From the feedback of the interviewed students, we can see that the current situation of students' selling abroad and the opinions of campus (dormitory) managers mainly focus on three points: first, the hygiene and safety of take-away food; Second, traffic safety; Third, campus canteen and dormitory management.
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For the sake of students' food safety, the school should strengthen the improvement of the quality and taste of meals in the canteen, adjust the price reasonably, so that students can eat safely and cheaply in the canteen, minimize the number of times students order takeout, and let students walk into the canteen; For the sake of students' personal safety, schools can formulate policies such as limiting the speed of take-away carts, and dormitories should also be strictly managed and kept clean.
? Takeaway survey report 2
? The Xx take-away market has developed rapidly, especially the booming online take-away model, which has activated the potential of the take-away market. As a company focusing on the take-away market, we not only have rich industry experience for many years, but also are very familiar with the overall take-away market in Beijing and have conducted professional and meticulous research. The research report on the take-away market is arranged as follows.
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? 1. Company profile and details of current main business.
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Our company is a catering enterprise growing up in the modern catering market competition, mainly engaged in: buffet, Beijing box lunch distribution, flavor snack bar, green vegetable distribution. Relying on diversification, the company can meet different customers. Our company takes customers as the center and provides personalized services according to customer needs, which has won unanimous praise from customers. Now we provide catering logistics support for all government agencies and units, and rely on military outlets and canteens with better hardware to carry out fast food distribution business.
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Our company has high standard production conditions and strict management system, and absorbs management experience from all aspects of the same industry in daily operation. The nutritionist will design a nutritious fast food scheme for you according to the dining needs of modern office workers, which is delicious, healthy and safe. Taking "delicious nutrition, hygiene and health, meeting the individual needs of customers" as the direction of all staff's efforts. Make the fast food we provide you not only nutritious, hygienic, but also economical, so as to better solve the contradiction between convenience and nutritional balance of fast food. The company mainly focuses on Sichuan cuisine, Shandong cuisine, Hunan cuisine and northern home cooking, supplemented by other local flavors. In actual production, we pay attention to the timely deployment of the technical strength of each store to maintain the stability and innovation of quality. Customers have given high praise and maintained long-term cooperation.
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Second, the takeaway market research report
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Beijing's take-away market is developed, with a large amount of online take-away transactions and fierce competition. This study mainly analyzes the overall take-away market in this region, including the target population, the take-away market in major regions, the transfer of drug carriers and the characteristics of merchants in relevant regions.
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1, target market analysis
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? The market of xx fast food take-out industry is growing day by day, and the fast food take-out chain companies also have broad prospects. The take-away fast food industry is becoming more and more developed because of the increasing market demand. The convenience food market characterized by fast food distribution has a large space. Because of the rapid growth of chain stores, it constitutes an unhealthy snack opportunity in the big market.
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? (1) market segmentation: At present, the main types of take-away consumption in Beijing are segmented, and consumers can be divided into these categories (1) individuals, who can order food for a long time. And it accounts for a large proportion. Individuals generally pay more attention to cheap, affordable and delicious from the perspective of consumption. (2) employees of small and medium-sized companies belong to a need of white-collar workers. Because of busy work or other reasons, they choose to order food online. Their consumption orientation is generally convenient, affordable and unique in taste. (3) Family, the accelerated pace of life will always make families choose a faster way to eat, especially if there are guests at home. The only choice is to stay at home and choose to order food online. This consumer's consumption orientation is generally a large number of different products, regardless of the amount of consumption, only the pursuit of satisfaction. (4) Mid-to-high-end consumers, their consumption orientation is generally picky, they don't care about the price, and they pursue more diversified tastes, especially for the quality, collocation and packaging of dishes.
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? (2) Market development opportunities: The take-away market in Beijing is developed and a large number of loyal consumers have been trained. Online takeaway brands are more yuan, giving consumers more choices. In Wangjing area, a large number of schools, companies and business districts have gathered. The student market and the white-collar market are the main force of take-away, including the staff of shopping malls, who have higher requirements for word-of-mouth and varieties. At present, what needs to be improved in the take-away market is mainly the quality and collocation of various dishes, which is the key part that affects the word-of-mouth of take-away. Therefore, the first is to enrich the dishes and give consumers more choices, and the second is to change the dishes in time. The second factor is delivery service, including delivery efficiency and service attitude, which affects the word-of-mouth of takeaway.
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2. Market introduction
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? (1) order fast food online: go? Bottom up first? Mode, using online comments to gather consumers' popularity, and then establishing cooperation with catering businesses to collect information advertising fees from businesses, such as public comment network and word-of-mouth network. This model has a flaw. Since it is based on consumers, it must be objective enough to win the trust of consumers, but once it cooperates with merchants, it is impossible to make objective recommendations.
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Advantages: Beijing does have a large number of working meals market, and the demand for white-collar working meals is strong. There are a large number of restaurants and restaurants that provide take-away service, and the two wheels supporting the operation of the website are guaranteed. With the entry of the capital market and the cultivation of consumers' take-out habits, the demand will be more vigorous, and consumers' tastes and dependence on brands will be strengthened.
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Disadvantages: the single consumption of work meals is small, and a large number of work meals are of low grade, mainly in-store consumption. Restaurants don't pay enough attention to external sales, the information of catering dishes is updated quickly and maintained in time, and the catering delivery service can't keep up with the speed and quality. Fast food restaurants have less registered capital and low quality employees. In the newly developed areas, more manpower and time are needed to persuade and teach restaurants to use the ordering platform and give suggestions for improvement. The distribution area of working meals is very obvious, and it can only be delivered to an office building 2 kilometers near the restaurant. The timeliness of working meals is very concentrated. In a limited 2-3 hours, the number of meals provided by the delivery waiter is far from that of the in-store waiter, and the income is far less than that of the in-store waiter, but the labor cost is the same.
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3. Opponent analysis
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In the competition mode of Beijing take-away market, fast food industry can be divided into Chinese take-away and western fast food according to the market differentiation method, and its representatives are: (1) western food: McDonald's, KFC and so on. (2) Chinese style: Malan Lamian Noodles, Lihua, all kinds of Chinese takeout. From the different forms of market service, it can be divided into two types: storefront operation plus outsourcing and outsourcing door-to-door service. Most of the existing take-away operations are centered on stores, accounting for a relatively small proportion in terms of fast food turnover and growth rate, but the growth rate is accelerating and the market competition is fierce. It can be divided into Beijing takeaway, Chaoyang takeaway, Guo Mao takeaway, SOHO Modern City takeaway, Ciyun Temple takeaway, Sihui takeaway, etc.
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Comparatively speaking, the advantage of Western-style fast food take-out lies in its unique dishes, collocation and large consumption market, which is very attractive to consumers who prefer Western-style fast food and have strong customer stickiness, and has a certain market share for some well-known foods in China, such as Lamian Noodles and snacks. However, on the whole, Chinese fast food take-out is more abundant and food choices are stronger, which is a good choice for students and white-collar workers, and Chinese food has a larger consumer group.
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The most developed online ordering system is Baidu takeaway, Meituan, Hungry and other well-known takeaway websites. In these websites, each has its own characteristics and advantages. Meituan, Hungry and other take-away websites have an early market layout and are widely used by consumers, while Baidu's take-away development is late, but it is faster and has great advantages in Beijing. Thanks to its brand value and strategic planning priority, the take-away market in Beijing is booming. The market segments of these takeaway brands are relative.
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Third, the take-away business market development plan
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Our company has a perfect take-away management system, which has an advantageous position in management mode, personnel organization and food quality. At the same time, our company will rely on Baidu takeaway brand to expand the takeaway market. To this end, we have formulated a detailed development plan for take-away promotion, starting with internal management, distribution system, word-of-mouth publicity and so on.
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1, take-away daily business planning (1) dishes and collocation management
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The most important part of takeaway service is the management of dishes and collocation. Therefore, according to market research data and consumer feedback, our company will update dishes and collocations every month, and formulate dishes with various tastes to meet consumers' tastes. In terms of collocation, we will consider designing a variety of packages such as soup, vegetables and drinks, and combine them into a variety of choices to provide to different target groups.
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? (2) Consumer management
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We will establish a membership-based take-out system according to the evaluation system of Baidu's take-out in the early stage and the order volume of consumers, and attract users' attention through points, coupons and other means. At the same time, we will open special packages on holidays, such as the Dragon Boat Festival takeaway package and the Mid-Autumn Festival takeaway package. Increase popularity with the help of festive atmosphere. Secondly, we will conduct a consumer questionnaire survey once a month to give feedback to users who have used our company's take-out, classify users through data records, and verify with delivery personnel to implement district management. Develop different dishes, distribution and membership activities for different users and regions to increase user viscosity.
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In terms of the specific management of members and non-members, we will learn from the mode of online stores and cinemas, classify users according to their consumption and evaluation in the past, formulate detailed points and gift programs, and hold special take-out activities regularly to improve market competitiveness.
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2. Distribution system and word-of-mouth publicity (1) distribution service
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The delivery time of our company will be divided into several time points. Increase the delivery staff at noon11:00-13: 00 to ensure that the delivery services inside and outside the region are in place in time. 17: 00-20: 00 Reduce the number of delivery service personnel according to the delivery note. At other time points, arrange a small number of take-away couriers. At the same time, arrange the distribution dispatcher to coordinate the relevant distribution personnel in time and be responsible for the daily management of the distribution personnel.
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For distribution services, we will strictly regulate the management of distribution personnel. After receiving the food delivery task, the food delivery staff needs to read the order carefully, understand the place, time, number of dishes and contact information of customers, and then deliver the food. Food and beverage problems, the first time to find the delivery staff to coordinate and solve, properly handle and continue to deliver food. Send it to a reasonable meal pick-up point according to the customer's address, and call the customer (if it can't be sent to the customer's office area) to ask the customer to help pick up the meal. Customers should pay attention to their gfd and smiling service when taking meals. First, they should report what they ordered and thank them after confirming the information.
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Hold a weekly report meeting for distribution personnel, supervise the feedback of weekly distribution service, summarize all kinds of problems in distribution, and propose rectification plans through consultation at the meeting.
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? (2) word-of-mouth publicity
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Our company will make good use of years of operation and grasp the market, combine the brand and requirements of Baidu take-out, arrange publicity advertisements about Baidu take-out in the whole operation point, print Baidu take-out LOGO on the distribution package, promote Baidu take-out in combination with new media and self-media, and require our company to cooperate with word-of-mouth publicity at all levels, and regularly publish our take-out dishes and introductions through WeChat, friends circle and Weibo.
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At the same time, we will promote Baidu take-out in local communities, forums and post bars, create influential brand take-out through various topics, posts and hot spots, and promote our take-out. These publicity posts will be launched according to feedback from users and consumers, topic debates, etc., to increase attention.
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? Takeaway survey report 3
I. Introduction
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This survey adopts the methods of network survey, questionnaire survey of students in university town and take-away survey. Based on the results of the above questionnaire survey and field visit, our team made some modifications to the original questionnaire and shared it with students from all over the world after publishing it online. A total of 46 questionnaires were collected. The survey shows that take-away food has played a certain role in improving the quality of college meals and has strong vitality. However, there are still many health risks in take-away, which need to be monitored and rectified by the Food and Drug Administration.
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Second, the purpose of the investigation
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Through a comprehensive and in-depth understanding of the situation of campus takeaway, this paper studies how the catering industry in and around the campus should develop. Let our students eat hygienic, healthy and delicious food. In order to ensure that students can have a safe, secure and hygienic campus takeaway; Put forward constructive opinions and suggestions for merchants, improve consumer awareness and maximize the interests of merchants; Find out all kinds of problems (service, price, quality) existing in take-out now. Develop potential customers and maintain existing customers; Understand the advantages and disadvantages of competitors and make up for their own shortcomings.
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Third, research methods.
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1、 ? Sample size: 46
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2、 ? Investigation time: 1 14 October-1 18 October.
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3、 ? Sample frame: students from outside the university town are the main ones, supplemented by students from outside the university town.
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Methods: The main methods are online survey and online questionnaire survey.
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Fourth, the survey results.
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1. Do you often worry about what to eat at noon?
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Most people worry about what to eat for lunch, which is a common problem.
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2. What's your lunch choice on study day?
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When studying at school, college students generally choose to eat in the school cafeteria, followed by going to the restaurant and finally ordering takeout. This phenomenon shows that most students prefer to eat in the school cafeteria.
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How often did you order takeout in the past three months?
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As can be seen from the above picture, the frequency of college students ordering takeout is not very high, which is also a good phenomenon.
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4. Under what circumstances would you choose to order takeout?
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College students only choose to order takeout when they don't want to go out, followed by no one to accompany them to dinner, and then follow suit.
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5. How do you usually order takeout?
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College students often order food and take-away apps online, which is in line with students' use of modern networks. Follow the trend.
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6. How do you usually know about takeout shops?
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Students learn about takeout shops through online inquiries and flyer advertisements. This is also a marketing tool often used by some businesses.
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7. What problems do you think exist in your takeaway experience?
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The most common problem is the delivery of food. Speed, taste and photos do not match the real thing, which is also a common problem. What do we value most about your overseas sales service? In order to improve these problems.
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8. What do you value most when selling services abroad?
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Service is the most important thing for students to sell services abroad, and service is the biggest problem now.
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9. What is your acceptable lunch price?
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For today's students, most people will choose cheaper take-out, such as 15 yuan. The living expenses of college students are not much. It is understandable that ordinary families will control the living expenses of students.
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Verb (abbreviation of verb) survey summary
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The school has liberalized the management mode of campus catering to increase the competitiveness of campus catering. In the investigation, we found that some schools have taken measures to restrict take-out. The author believes that it is better to seek one's own development than to restrict the development of others. Why not cook some meals on campus? The so-called "advantage is advantage". On-campus catering must have advantages over off-campus catering. If there is a restaurant in the school, even if the price is a little higher than that outside the school, its business situation is estimated to be very hot. Take our neighbor as an example. In Shanghai Normal University, school catering has adopted diversified modes. School canteens are divided into public tastes, Sichuan cuisine, iron plate dishes, pasta and so on, and some canteens also provide supper. In addition to the canteen, the school also set up a dessert shop and snack street. Students can eat whatever they want at school. There is no need to order takeout or go out to eat. So there is a strange phenomenon. There are more students in our school than in hotels outside Normal University. Only by liberalizing the catering business model can schools retain customers. If campus catering is still so single, the number of customers will definitely drop sharply.
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Strengthen the supervision of restaurants around the campus. Takeaway is endless. It is better to guide and standardize than to crack and restrict blindly. The health department should strengthen the supervision of those restaurants that do not meet the standards and force them to rectify. At the same time, students are obliged to report to the health department in time if they encounter substandard restaurants. During a visit to Fengxian, the US Food and Drug Administration, we reported the catering situation around our school to the management.
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Strengthen food safety education. Students' Union and Youth League Committee can use various carriers to strengthen publicity, and tell students not to eat food with unknown sanitary conditions through leaflets, lectures and other forms. The author suggests that students confirm that the store where they order takeout has a business license.
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Schools should listen to students' demands. Of course, we know best what we want to eat. However, 95% of students think that schools do not attach importance to their own needs and opinions. The school said there would be a forum in the past, but most students didn't know about it at all. Holding a symposium should not only stay in form, but also listen to students' opinions and put them into action.
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The school logistics department should organize more catering activities in conjunction with catering owners inside and outside the school.
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Build a communication platform between catering bosses and college students, and publicize and popularize some knowledge about food hygiene. For example, the campus god of food competition, campus food culture festival and so on.