Question 2: What is the code word of Haagen-Dazs? This is the slogan of Haagen-Dazs, which has been circulated for many years, just like tiramisu cake. if you love her ,take her to Haagen-Dazs, this is a popular advertising word. Sweet love means that he likes you ~ ~ ~
Question 3: What does Haagen-Dazs stand for? 196 1 year, Haagen-Dazs was born in the Bronx, new york. This fascinating idea stems from an ancient and simple idea of the founder: Haagen-Dazs is a real ice cream, made of only the best and pure natural ingredients and cream.
After 40 years of hard work, Haagen-Dazs' dream has come true in 45 countries around the world. In new york, Paris and Tokyo, fashion cities that are at the forefront of the world trend, from yellow skin and black eyes to white skin and blue eyes, from the ancient East to the unrestrained West, Haagen-Dazs has crossed the racial and geographical restrictions and become the same language of urban white-collar workers, business celebrities and successful people.
Today, Haagen-Dazs is a world-famous brand under General Millo, one of the largest food companies in the world, with annual sales exceeding/kloc-0.5 billion US dollars, ranking first in sales in North America, Europe and Japan, and has become synonymous with elegance, fashion and the highest quality of life, and also the most popular ice cream brand in the world.
The unique style of Haagen-Dazs' best style
Just like the positioning of many top quality products, Haagen-Dazs does not take the popular route, but must highlight its own unique style to attract specific consumer groups-urban white-collar workers and fashionable youth. Therefore, Haagen-Dazs put its uniqueness on novel advertisements and designs, proud quality and expensive pricing as always.
The dazzling theme ice cream in Haagen-Dazs menu may be more attractive than its print media advertisements.
When you hold a heavy menu as beautifully made as a program of a senior opera house in your hand, and the name of the ice cream in it is so cute that you can't stop paying the money and surrender?
The ice cream that represents sweet love includes intoxicated romance, deep affection and crisp meaning, a natural couple, love for me, ecstatic romance, Aegean boat dream, Eden ...
Happy time, happy heart, happy heart and beautiful winter make your mood suddenly clear ...
Romantic dream angel, Rose Peak, Bali Flame, Black Forest, Monte Carlo, and Dreaming of Xiafei are the most suitable people for romantic temperament.
Of course, the novel name can't be superficial, and the excellent ice cream made of 100% natural raw materials invested by Haagen-Dazs is the guarantee that Haagen-Dazs advocates are as enthusiastic as ever for ten years.
In order to ensure the distinguished quality, Haagen-Dazs tirelessly seeks the best ingredients in every corner of the world, all natural ingredients, without any artificial flavors, preservatives, stabilizers and pigments, and only uses the most original raw materials for the production of ice cream, frozen yogurt and fruit sorbet. The secret of Haagen-Dazs' impressive taste is the use of fresh cream, skim milk, sucrose and fresh egg yolk that has been strictly identified. The air content in Haagen-Dazs ice cream is controlled to the lowest level, just as Haagen-Dazs claims: every bite of Haagen-Dazs ice cream is more fragrant, soft and smooth than ordinary ice cream, and it feels fragrant after tasting.
Any kind of ice cream is gorgeous and charming, which is carefully made of natural raw materials, or decorated with pink strawberries or rendered with light green herbs. Rich raisins, ripe Indian mangoes and refreshing green tea have also become excellent materials for decorating snowballs. All ice creams are made locally in the United States, and the temperature is controlled by a microcomputer at MINUS 26℃ and transported to various places for sale.
As Haagen-Dazs' advertising words say: cars have Rolls Royce, and ice cream has Haagen-Dazs. Exquisite and valuable, romantic and valuable.
Behind the Rolls-Royce reputation of ice cream is the price that makes ordinary people prohibitive: an ice cream ball 25 yuan, a dream angel 78 yuan, and the theme ice cream is more than 100 yuan.
Different from the familiar Heluxue and Nestle, Haagen-Dazs takes the best food ice cream route, and the target consumers are young consumers who are at the top of the income pyramid, pay attention to the quality of life, like to pursue fashion and enjoy life.
Haagen-Dazs' pricing strategy is to follow two classic theories of marketing: the price of high-quality products can be increased disproportionately. For products with high pricing, consumers will think that the quality of the products is high. Just like the pricing strategy of gourmet chocolate Kym, the bigger the package, the higher the price, just like the spiraling consumer psychology.
Haagen-Dazs in China-Romantic China Complex
Haagen-Dazs is a > >
Question 4: What does Haagen-Dazs mean? Haagen-Dazs ice cream 192 1 was born in a family in Bronx, new york. In the 1950s, due to the development of freezing technology and technology, many ice cream manufacturers added more air, stabilizers and preservatives to their products to extend the shelf life of products and reduce operating costs. As a result, the quality of ice cream was not as good as before. At that time, Reuben Mattus made a great wish to produce pure natural, high-quality and excellent flavor ice cream products, so that the world could enjoy the real high-quality ice cream delicious.
At that time, he produced three flavors of ice cream, vanilla, chocolate and coffee, and mainly provided the products to some high-end restaurants and shops. The product was officially named "Haagen-Dazs" in 196 1 year.
Haagen-Dazs was created by Martes according to the Nordic language family. This is because he once tasted the best ice cream in Denmark when he was young, so he used this language family to name his products.
Question 5: What's the meaning of Haagen-Dazs? Haagen-Dazs bought a box of Haagen-Dazs in China, and sadly thought that her lover had disappeared, leaving her alone to "enjoy this beautiful and expensive food"-Anne Baby wrote the voices of petty bourgeoisie. Some advertisers say that Haagen-Dazs may not be the best ice cream in the world, but it may be the best ice cream brand that sells concepts. "Love me, take me to eat Haagen-Dazs", which makes Haagen-Dazs expensive because of love.
Haagen-Dazs is free on international flights, and few people eat it. Haagen-Dazs, which is regarded as a luxury in China, is a very common brand in its birthplace, just like Heluxie is in China. It is mainly sold in supermarkets and vending machines, and there are few specialty stores, which many Americans have never heard of; The price is also very common, and the domestic family clothes sold in 78 yuan only cost $2.99 in the United States.
Haagen-Dazs takes a high-end route in China, and only chooses to open a shop in the prosperous areas of big cities. So that the existence of Haagen-Dazs has become a symbol to measure whether a city is fashionable or not, and the mayors of some cities even call for Haagen-Dazs to enter. Guangzhou was once considered unfashionable because there were no Starbucks, Haagen-Dazs and IKEA. In 2000, Haagen-Dazs opened its first store in Guangzhou, and specially invited Nicholas Tse, the most popular store at that time, to cut the ribbon. The media and citizens were very excited that Haagen-Dazs finally came into Guangzhou.
Oh, people in China have always been very funny. For example, the Iphone is all the rage in China, thinking that with this mobile phone, they are rich, while in the United States, it is just an ordinary "land sale"; Another example is KFC. In China, people who have a few dollars compete to eat, thinking that eating KFC is honorable. In fact, in the United States, it is junk fast food that Americans eat only when they have no choice but to live.
Question 6: What does Haagen-Dazs mean by opening it for 5 to 10 minutes? Nothing, it's just melting.