With reasonable price and reliable quality, the economic behavior of both parties can only be realized through the specific services of the store. Consumers spend money to buy not only tangible products, but also intangible services of the store. Rational consumers also have their emotional side and will be dominated by emotions. It is said that money makes the mare go, but money is hard to buy. In fact, the sensibility of consumers is also a factor to enhance the reputation and loyalty of grocery stores.
2. Expand the market and cultivate with heart.
Some grocery store owners believe that marketing planning is the business of big companies, big enterprises and big brands. They only buy and sell on a small scale and do not need marketing. If we say that the store owner is content with the status quo, only satisfied with barely supporting his family, and operates the store only as a general canteen, then this view is understandable. However, bosses who have a development vision and are not willing to be small vendors should have a long-term plan. Although they are grocery stores, they should take it as the starting point of their future careers, cultivate them with care and carefully market them. The development of any new thing is from small to large, from weak to strong.
3, the price is reasonable, making money properly.
In commodity economy, commodity is the unity of opposites of value and use value, and they cannot have both. Merchants get value by transferring use value, and consumers get use value by paying value.
4, reliable quality, earn trust
Consumers consume a certain commodity based on their own needs, such as meeting their material needs such as food, clothing, housing, use and transportation, or spiritual needs such as reading books and newspapers, beauty and haircut.
5. Pay attention to marketing.
There are various marketing methods, besides focusing on products, prices and channels, an important and effective way is promotion. There are more family members and the ways of promotion are changing with each passing day. If you don't have the energy and strength to do promotional activities similar to those of international retail chain giants such as Wal-Mart, you can also try some conventional methods, which are old but not necessarily ineffective.
Then, all these methods can help you run your own shop better. Moreover, these methods are relatively good, and they are also relatively convenient for people who are opening stores.
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