1, from the positioning point of view, the market positioning of Gongcha is a high-end grade, while Coco milk tea is a low-end grade of milk tea brands.

2, from the degree of popularity, Gongcha is a long time in China's development of milk tea brand, milk tea flavor is very authentic, the price is more affordable, while Coco milk tea price is more expensive, loved by the student population, is a very high visibility of milk tea brand in China.

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Hi Tea, the creator of the new tea drink, headquartered in Shenzhen, Guangdong Province. 2012 Hi Tea originated in the Guangdong Province, Jiangmen, a named Jiangbianli alley, with a cup of the original cheese tea to open the new tea drink era. Originally known as Royal Tea ROYALTEA, Hei Tea was upgraded to a registered brand "Hei Tea HEYTEA" in 2015 due to the inability to register the trademark. As a youthful, technological and internationalized Chinese new tea drink chain brand, HEYTEA integrates Chinese cultural tradition and creative innovation, focuses on presenting high-quality tea from all over the world, and opens up a new style of tea drink trend. As of November 2020, Xi Cha has more than 660 stores in over 55 cities in Mainland China, Hong Kong and Singapore.

Internet trends, Xi Cha actively promotes digital construction, using information technology platforms to reach more consumers, realizing the integration of ordering, picking up tea and takeout, and combining with offline stores to create a rich consumer service scene, opening up the digital era of the traditional tea beverage industry. since the independent development of the small program Xi Cha GO in 2018, it has accumulated more than 30 million online members, 80% of which are post-90s , online orders exceed 80% of the total order volume.