Zhu, a food industry analyst in China, said that food safety problems in Bingcheng are frequent, mainly due to low-profit expansion and accelerated opening of stores. "The price of Honey Snow Ice City is low, and the profit margin is further compressed, which leads to loopholes in the management of employees and stores. On the other hand, the listing pressure of Honey Snow Ice City is relatively high, and accelerating the opening of stores also makes the management level of stores uneven. "

At the beginning of this year, The Evening Post reported that the first round of financing of the new tea brand Mi Xue Bing Cheng, which lasted for more than three months, was jointly led by Longzhu Capital and Gaoyao Capital, with an investment of 654.38 billion yuan.

After the financing is completed, the valuation of Mi Xue Ice City exceeds 20 billion yuan. It is understood that Mi Xue Ice City plans to be listed on A shares. The preparation for listing has reached the final stage, and the form is already counting down. It is expected that the listing procedure will be completed this year. This round of financing may be the last round of financing before Michelle Ice City IPO.

The emergence of such a serious food safety problem at such an important time node has also sounded the alarm for Honey Snow Ice City.

The stores involved in Mi Xuebing Cheng Jinan have been closed.

On May 14, some media reported that there were food safety problems such as tampering with the shelf life of Kaifeng ingredients, using semi-finished tea soup overnight, and milk slurry in the stores of Mi Xue Bing Cheng Co., Ltd., such as Zhengzhou Yong 'an Street Store, Jinan Daguanyuan Store and Wuhan Mahu Commercial Street Store.

On May 15, Mi Xue Ice City issued an apology statement through the official Weibo, saying that it had ordered the stores involved to close down for rectification, and related topics ranked first in the hot search. At 9 o'clock in the morning of May 16, the reporter came to the location of Jinan Grand View Garden Store in Mixue Ice City, and the store was closed. The words "Mi Xue Bing Cheng, internal training, closed down" are posted on the door of the store. According to the feedback from the surrounding merchants, the store 15 was closed in the morning, and the staff of the store has never been here since.

The reporter noticed that the store was displayed as "the first place in the beverage popularity list of downtown dessert shops" on the "Meituan" platform, but it has been removed from the take-away platform and the registered phone number cannot be dialed. On the WeChat applet of Mi Xue Bing Cheng, the store showed that it was "busy to rest" and could not order food.

According to the staff of another honey snow ice city store in Jinan, the relevant person in charge in Jinan has gone to Zhengzhou, where the headquarters is located.

Refer to the above? Phoenix. com-Michelle Ice City apologizes! The store was exposed to the use of overnight ingredients, and there was a safety chaos.