This co-branded packaging through the packaging and products will be the brand co-branding to play clearly.

And Ruixing like to do things like tea, co-branded with Hiroshi Fujiwara's "Black TEA" limited edition program, it can be said that from top to bottom, the tea "black all over the".

The first thing to be "blacked out" was the logo, with Hiroshi Fujiwara incorporating fragment design's iconic lightning bolt symbol into HEYTEA's image of a tea drinker.

When the lightning struck, the black inspiration hit the tea, HEYTEA instantly turned into a black TEA, and the little man exploded! It's very "Super Saiyan" in flavor.

Black is one of the representative colors of the trend, and Hiroshi Fujiwara has used it as his main color. In terms of visual system, the whole series of collaboration is based on the theme of black, with the take-away cups, matching paper cup sleeves and take-away insulated bags all in black, and the words FRGMT+HEYTEA printed in white on the cup sleeves, together with the brand logo of Joy Tea+Lightning, which highlights the sci-fi and high-class tone.

Consumers have exclaimed that drinking a cup of tea can be so cool.

On the product side, based on the best-selling Mulberry and Berry series products, Joy Tea has incorporated black elements to launch the "Cool Black Berry Mulberry Special", where mysterious black fruit particles are added to the succulent Berry Mulberry formula to bring a different and refreshing experience.

In addition to the new products, what makes people even more excited is the "limited" badge presented together with the Hi-Tea x Hiroshi Fujiwara co-branding, with a metallic texture and a cute little furry person, who wouldn't want to have it.

Happy Tea has also brought Hiroshi Fujiwara's inspiration into the offline space, creating five "Black TEA" themed stores, with black store exteriors and black themed interiors, the whole thing just feels very high class.