Mixue Ice City is a chain brand of ice cream and tea in China under Mixue Ice City Co., Ltd., which originated from 1997. It is characterized by high cost performance, with stores all over China, especially in third-and fourth-tier cities. It is one of the largest chain tea brands in China.

Initial development:

1In June, 1997, Zhang Hongchao, a freshman who was still studying at Henan University of Finance and Economics, set up a cold drink stall in Zhuangyan, Zhengzhou, in order to reduce the burden on his family. At that time, the name of the cold drink stand was "cold current shaved ice" 1April, 999, he opened a shop and founded the first "Honey Snow Ice City"? Later, due to demolition, the address was transferred several times.

In 2003, it was transformed into "Mi Xue Bing Cheng Home Restaurant", which made him get the first bucket of gold in his life.

In 2006, he returned to the cold drink market and opened the "Super Ice Castle in Honey Snow Ice City" in the restaurant.

In the spring of 2007, the first ice cream shop opened in Dongfeng Road.

Reference to the above content: Baidu Encyclopedia-Mi Xue Bing Cheng